Integrated Marketing Executive at Xpertech Solutions

Role Description

• This is a full-time, on-site role located in Egbeda Alimosho Lagos for a Digital Marketing Intern. The role combines product and market research with traditional and digital marketing to support business growth and innovation.
• The Intern will be responsible for researching market trends, customer needs, and competitor activities, as well as planning and executing marketing campaigns across both offline and online channels.
• The role also involves collaborating with cross-functional teams to develop strategies, improve products/services, and enhance the company’s brand presence and engagement.

Job Responsibilities

• Conduct market research to identify new business opportunities, emerging trends, and potential target segments.
• Perform competitor analysis to benchmark performance and identify areas for innovation.
• Collaborate with product and service teams to develop, test, and refine offerings based on research findings.
• Prepare reports, proposals, and recommendations to guide business decisions.
• Plan and execute integrated marketing campaigns across both online and offline channels.
• Manage social media platforms, ensuring a consistent brand voice and audience engagement.
• Create and optimize marketing content for websites, blogs, press releases, and promotional materials.
• Produce website content with wireframing to support user experience and design alignment.
• Optimize copy for content marketing and SEO to improve visibility and reach.
• Conduct website content audits and develop content strategies to enhance user experience and search rankings.
• Coordinate with external partners, vendors, or agencies for advertising and promotional activities.
• Organize and support events, trade shows, and other offline marketing initiatives.
• Analyze campaign performance using web analytics and prepare actionable reports.
• Test, refine, and improve marketing strategies based on performance data.
• Monitor KPIs and ROI for both digital and traditional campaigns.
• Provide monthly/quarterly reports on marketing activities, performance, and opportunities.
• Use insights to optimize campaigns and improve customer engagement.

Skills & Competencies

• Creative self-starter with the ability to take initiative and work collaboratively.
• Energetic, task-oriented, and adaptable with a strong work ethic and positive attitude.
• Excellent written and verbal communication skills with a professional demeanor.
• Content marketing, copywriting, and content creation for websites (including wireframing).
• Social media marketing, online marketing, and digital marketing skills.
• Email marketing and marketing automation tools (e.g., HubSpot, Mailchimp).
• Pay-Per-Click (PPC) advertising (e.g., Google Ads).
• Affiliate and influencer marketing.
• Google Analytics, web analytics, and data interpretation.
• A/B testing for campaign optimization.
• Canva & CapCut for design and video editing.
• Storytelling and brand messaging.
• Customer engagement and community building.
• Campaign planning and budget management.
• Market research and competitor analysis.
• Strong research, analytical, and critical-thinking skills.
• Creativity and attention to detail in content creation.
• Proactive attitude with a willingness to learn.
• Ability to work independently and manage multiple projects.

Key Performance Indicators (KPIs)

• Increase in brand awareness (social media reach, website traffic, offline impressions).
• Number of leads generated from campaigns (online & offline).
• Engagement rates on digital platforms (clicks, likes, shares, comments, CTR).
• Successful execution of events, media campaigns, and offline marketing initiatives.
• Timely delivery of marketing materials and reports.
• Consistency of branding across all channels.

Benefits

• Receive guidance and feedback from successful digital marketing professionals.
• A paid Internship with the opportunity to develop a digital marketing career with our Agency.
• Work in a fun atmosphere with mentors that are excited to help you learn.
• You will perform hands-on, real-world work that will transform your work experience and help you envision your future career.
• Gain valuable experience working on cutting edge digital marketing technologies.
• Innovation is encouraged.
• Work with a dynamic, innovative, and growing company.
• Opportunity to shape the marketing strategy across multiple channels.
• Hands-on experience with both traditional and digital marketing campaigns.
• Be part of a team that values creativity, technology, and results.

Requirements 

• Commute to this job’s location
• Can start immediately
• Working in an onsite setting
• 1+ years of work experience with Social Media Marketing
• 1+ years of work experience with Global SEO
• 1+ years of experience in Marketing
• 1+ years of work experience with Content Marketing