Hotel Marketing Officer (Yola) at Venmac Resources Limited

JOB DESCRIPTION

• Coordinate and manage all sales activities of the hotel, including inter-state sales efforts in line with the marketing plan.
• Develop and maintain a comprehensive database of commercial, retail, travel, and organizational contacts.
• Undertake tele-sales and face-to-face sales calls with potential and established clients in allocated areas.
• Canvass and prospect for new business opportunities, creating innovative strategies to maximize revenue.
• Achieve sales targets as set by the DCR and General Manager (GM).
• Prepare and submit daily, weekly, and monthly sales reports.
• Schedule and coordinate monthly marketing meetings, ensuring timely follow-ups.
• Compile monthly measurability statistics for advertising campaigns and send them to the head office.
• Develop, coordinate, and implement ad-hoc marketing strategies as needed for specific segments.
• Ensure that all actions in the marketing plan are executed on a daily, weekly, and monthly basis.
• Coordinate and execute follow-up actions from property inspections and sales calls.
• Manage the hotel’s social media accounts and content creation to boost visibility and engagement.
• Coordinate daily pricing (Yield) meetings to analyze revenue opportunities and optimize pricing strategies.
• Devise and implement strategies to create and promote new revenue opportunities and innovations.
• Maintain weekly contact with the GM, Guest Service Manager, and Experience Manager to stay informed about trends within the hotel.
• Attend travel functions, trade fairs, exhibitions, and sales conferences to represent the hotel and build networks.
• Participate in educational visits to partner hotels for commercial or travel trade engagements.
• Provide regular updates and relevant information to other regions and stakeholders.
• Compile and maintain a working sales business plan aligned with the hotel’s objectives.
• Monitor competitor activities and market trends to identify opportunities and threats.
• Prepare, analyze, and submit all required reports, including daily, weekly, and monthly performance updates.