Head of Traffic Operations at Jumia Nigeria

Department: Marketing - Performance

Job Description

• As Head of Traffic Operations you will be responsible for carrying the consumer along the funnel, from his first step on the app to the final conversion.
• You will work closely with marketing, tech and commercial teams and ensure:
  • We propose the best user experience,
  • We animate continuously our app through campaigns and fresh content,
  • We engage our consumers through games, promotions and deals,
  • We increase repurchasing rate through JumiaPrime
•  You will be especially be involved during Jumia’s signature Tier 1 events - Black Friday, Jumia Anniversary etc - a key moment for customer acquisition and retention, by leading the organization of those campaign and ensure its performance.

Key Responsibilities
Campaign Management:

• Plan, manage and execute all campaigns of Jumia (Tier 1, weekly campaigns, Super Brand Day, Super Brand Week, etc).
• Establishing a 12 months rolling campaign planning.
• Define campaign concept and plan to drive acquisition, usage and engagement (deals logic, games, animations, user flow etc).
• Define consumer needs and hunting list to support each campaign and work closely with commercial teams to ensure we source good assortment and deals for the identified needs
• Build the marketing 360 plan across channels that will support each campaign and make sure it is executed properly.
• Gather learnings & performance data from all stakeholders and enrich the calendar accordingly.

User Flow and Homepage Operations:

• Supervise Jumia App & Website and ensure an efficient e-merchandising: maintain the site daily, challenge product assortment, catalog structure and navigation, and optimize user experience to maximize conversion and usage as well as ensure outstanding quality of the content.
• Suggest, Implement and try out new IT/technical features following AB test.
• Manage onsite managers who will execute & apply all required changes for marketing & promotional campaigns.
• Track key business indicators and ensure regular reporting and feedback with high value-added analysis (shop, search, funnel performance...) and provide business-oriented insights to the relevant team (marketing, commercial, graphics).
• Be Creative and keep up to date with new e-commerce ideas and innovations to try.

Consumer Engagement Tools:

• You will put in place the engagement roadmap to ensure  MAC / YAC growth.
• Supervise Flash Sales : ensure best user experience, quality of deals and high level of traffic  (initiatives across channels such as games, product feed, SoMe assets, automated home page widgets etc).
• Manage gamification strategy (shake and win, wheel of fortune, flip and win etc) and ensure test and learn approach.
• Promotions & vouchers : develop new promotions and vouchers initiatives (new customer voucher, marketplace voucher, category voucher, brand voucher, etc)

Prime:

• Build marketing strategy of Jumia Prime across channels (automated PN, SoMe recurrent push, influencers give aways, etc) and ensure its proper execution.
• Define education mechanisms and strong communication plan to support the key value propositions of the service.
• Develop initiatives and campaigns to drive Prime acquisition.

KPIs to Evaluate Success
Performance:

• GMV (NMV)
• Orders
• CVR
• CTR

Consumers:

• # New customers
• # Active consumers
• Monthly Active Consumer

Quality on execution:

• OBR (onsite basic review)
• CBR (campaign basic review)

Qualification & Requirements

• Top-tier Engineering school, or top-tier Business school with clear analytical profile
• Excellent communication skills in English, and willingness to be immersed in an very international and entrepreneurial environment
• Sharp, analytical mind and an entrepreneurial spirit
• +8 years experience in marketing or digital marketing.
• Well organized and ability to simultaneously handle multiple projects
• Proficiency in advanced excel
• Level headed and can express ideas in a clear and impactful manner

We Offer

• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
• Competitive compensation.