Head of Sales and Marketing at Welcome2Africa

Job Summary:
 This role involves leading organization’s efforts in driving revenue growth, expanding market presence, and establishing strong relationships with key stakeholders. As a key leader in our team, you will be responsible for crafting and executing sales and marketing strategies that promote trade and investment opportunities, particularly in Africa’s agriculture and allied sectors. You will also leverage advanced tools like Apollo and other marketing technologies to streamline lead generation, improve customer engagement, and enhance sales outcomes.

Key Responsibilities:

• Develop and implement marketing strategies that elevate company\'s profile and promote trade and investment facilitation programs.
• Continuously monitor and analyze market trends, particularly within the agriculture and trade sectors, to identify opportunities for business growth and expansion.
• Lead the sales team in securing revenue from W2A’s core offerings, including events, trade facilitation services, and consultancy projects.
• Drive new business development by identifying and pursuing key accounts, securing sponsors, and converting leads into long-term partners.
• Collaborate with cross-functional teams, including ITP and ITF, to align sales strategies with business objectives and ensure successful project delivery.
• Lead the negotiation and closing of deals with international clients, investors, and sponsors, ensuring mutually beneficial partnerships.
• Identify and engage with strategic partners across the various sectors of investment, and trade facilitation to enhance W2A’s offerings and market presence.
• Leverage Apollo and other marketing tools to create and execute lead generation campaigns, driving new business opportunities and optimizing outreach efforts.
• Lead, mentor, and develop a high-performing marketing and sales team, fostering a collaborative, goal-driven culture.
• Set clear KPIs for the marketing and sales teams and monitor performance to ensure alignment with overall business goals.
• Conduct in-depth market research to stay ahead of industry trends, identify new markets, and understand competitor strategies.
• Provide strategic insights and recommendations to senior management for continuous improvement in marketing and sales performance.

Requirements:

• Master\'s degree in marketing, Business Administration, or a related field
• Notable years of experience in marketing and sales leadership, preferably in trade facilitation and investment, in any of these sectors; Agriculture, maritime, Energy
• Proven experience with Apollo and CRM tools like Zoho CRM for lead generation, sales management, and customer relationship management.
• Excellent interpersonal and negotiation skills, with the ability to build and maintain relationships with key stakeholders.
• Ability to manage a cross-functional team and lead them to achieve measurable results.