Head of Retail - Sales & Marketing at Dangote

Dangote Sugar Refinery Plc is seeking an experienced, results-driven, and strategic leader to serve as Head of Sales, Retail. The role involves overseeing all aspects of retail sales operations across Nigeria, driving revenue growth, expanding market share, and developing a high-performing sales team in alignment with the company’s strategic goals.

Key Responsibilities:

Strategic Leadership & Business Development:

• Develop and implement strategic retail sales plans to achieve company targets and market penetration objectives.
• Identify new retail market opportunities and partnerships to expand product reach.
• Lead market analysis and competitive intelligence to inform decision-making and pricing strategies.

Sales Management:

• Oversee the development and execution of retail sales strategies across all regions.
• Set performance targets for regional sales teams and monitor KPIs to ensure achievement of business goals.
• Implement systems for sales forecasting, pipeline management, and customer tracking.

Team Leadership & Development:

• Lead, mentor, and coach regional and area sales managers to build a motivated and high-performing retail sales force.
• Develop and manage training programs to improve product knowledge and sales effectiveness.
• Foster a culture of accountability, innovation, and continuous improvement.

Customer Relationship & Channel Management:

• Strengthen relationships with key retailers, distributors, and partners across all regions.
• Ensure exceptional customer service and after-sales support across retail channels.
• Manage retail pricing strategy in collaboration with marketing and finance teams.

Operational Excellence:

• Work closely with supply chain and logistics teams to ensure timely product availability and delivery.
• Monitor market trends, customer feedback, and competitive landscape to recommend tactical adjustments.
• Ensure compliance with company policies, industry standards, and regulatory requirements.

Requirements

Qualifications and Experience:

Education:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or relevant postgraduate qualification is highly desirable.

Experience:

• Minimum of 12 years’ progressive experience in sales and distribution within the FMCG sector, with at least 5 years in a senior retail leadership role.
• Proven track record of driving revenue growth and expanding retail market presence.
• Strong experience managing large sales teams and complex regional operations.

Technical Skills:

• Deep understanding of FMCG retail sales channels, route-to-market strategy, and channel development.
• Strong analytical and commercial acumen; proficient in the use of sales data and CRM tools.
• Excellent negotiation, communication, and stakeholder management skills.

Soft Skills:

• Strategic thinker with strong leadership and decision-making abilities.
• Results-oriented and self-driven with a high sense of ownership.
• Adaptable, collaborative, and able to thrive in a fast-paced, performance-driven environment.