Head of Public Relations (PR) at CARS45 Limited

Job Summary

• As Head of PR, you will lead our PR & Marketing team and position our brands (Jiji & Cars45) to new heights. You will be responsible for overseeing the development and execution of various publicity campaigns, ensuring that our brand image as a group remains consistent and positive while expanding it to a wider audience.
• You will plan and execute a comprehensive, proactive public relations strategy that advances Cars45/Jiji’s mission and goals by building support for the companies and understanding its unique role.
• To be successful in this role, you should be an excellent leader with a deep understanding of the latest marketing trends and technologies. You will be a brilliant communicator and capable of representing our brand effectively to the public.
• The successful candidate will be data-driven, highly analytical, and well connected in the Media industry.
• This is a role in a fast-paced organization, working on complex delivery priorities as a member of the Management team that is highly scrutinized. This role reports directly to the CEO. Therefore, the successful candidate for the role should be able to display most of the following:

Essential Job Functions

• Oversee the daily operations of the public relations team
• Develop PR campaigns and media relations strategies
• Plan and execute publicity campaigns.
• Develop relationships with media organizations and important influencers.
• Delegate tasks to members of the PR team and monitor their progress.
• Organize and attend PR events and serve as company spokesman
• Build positive relationships with stakeholders, media, and public
• Track campaign success and media coverage.
• Present reports on the effectiveness of campaigns.
• Ensure brand consistency in all marketing content.
• Manage public relations budgets.
• Address negative press or PR crises if they occur.
• Track performance of campaigns by key metrics
• Undertake relevant market research
• Edit and update promotional materials and publications e.g. brochures, videos, social media posts, etc
• Seek opportunities for partnerships, sponsorship, and advertising

Educational Requirements

• Bachelor's Degree in PR and/or Communications
• One or more relevant certifications in PR and/or Communications

Experience:

• Proven experience in a similar role for a minimum of 5 years
• Experience working in a matrix, extremely dynamic, fast-paced, results-oriented environment; prioritization, and ability to complete multiple projects simultaneously.

Technical Requirements:

• Excellent technology skills, specifically with Performance/Google Analytics, Microsoft Excel, and PowerPoint.
• Strong command of theEnglish language, both written and spoken.
• Strong knowledge and influence in the media industry

Knowledge and Skills Required:

• Established professional relationships with media agencies in Nigeria
• Understanding of the Social media terrain and solid experience working with bloggers
• A clear understanding of brand metrics and improvement strategies
• Experience developing creative campaigns
• Strong Copywriting & Reporting skills
• Strong team management & leadership skills
• Event management and organization skills
• Strong research skills
• Results-oriented approach to work; willingness to do whatever it takes to help the team.
• Strong level of confidence, bold, and able to challenge the status quo