Head of Performance Marketing at Jumia Nigeria

Job Objective

The Head of Performance Marketing is responsible for driving performance through acquisition, engagement and increased retention, by managing digital marketing channels such as Paid Online Marketing (FB, GDN, SEM), CRM (PN, news feed, emails, SMS), SEO, as well as optimizing the investment allocation of digital acquisition and retention budget (vouchers, cashbacks, top-ups). 

​Responsibilities

• Plan and manage digital acquisition and retention budget, and optimize its allocation across levers providing highest ROI (lowest CAC, highest volumes, lowest incremental CPO)
• Lead consumers acquisition initiatives through performance channels (POM, SEO, PN) by investing and optimizing digital acquisition budget (POM)
• Design and implement engagement and re-activation strategies through performance channels (Paid OM, CRM), segmenting consumers based on their behavior and lifecycle
• Test, optimize (based on ROI i.e., CPO returning customers) and analyze retentions tools such as vouchers, top-ups, cashbacks, to grow CLV
• Analyze and monitor the user behavior to come up with better value propositions for customers driving up the overall LTV and retention rate
• Build bottom-up monthly planning at granular level, to define monthly/weekly/daily KPI targets such as traffic, CVR, orders, GMV, NC, pageview by category.
• Work closely with commercial team in providing them with customer insights and ensuring the highest relevance of “push content” (categories, products, price points), and with head of engagement to prepare and execute campaigns

Qualification and Experience 

• Excellent communication skills in English, and willingness to be immersed in a very international and entrepreneurial environment
• Sharp, analytical mind and an entrepreneurial spirit
• Data analytics project and experience are a must, knowledge of the basic optimization algorithms
• Knowledge and/or willingness to learn web & digital marketing techs (HTML, JavaScript, Python, SQL)
• Proficiency in advanced excel mandatory, JavaScript / google app scripts a plus
• Level-headed and can express ideas in a clear and impactful manner

We Offer

• ​A unique experience in an entrepreneurial, yet structured environment
• ​The opportunity to become part of a highly professional and dynamic team working around the world
• ​An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures.