Head of Marketing at PE Lifts Nigeria

• The Head of Marketing will provide strategic oversight and leadership for all marketing, digital, and communication activities.
• This role ensures that marketing initiatives drive brand growth, customer engagement, sales, and overall business performance.
• The position requires expertise in digital marketing, PR, sales-driven campaigns, team management, and creative execution.

Key Responsibilities 

Strategic Marketing Oversight 

• Develop and implement the overall marketing strategy aligned with organizational goals. 
• Monitor and evaluate marketing performance metrics, providing regular reports to senior management. 
• Conduct market research and competitor analysis to inform campaigns and strategic initiatives.

Sales-Driven Marketing Strategies 

• Design marketing campaigns that directly support revenue growth and sales objectives. 
• Collaborate with the sales team to ensure alignment of marketing activities with sales targets. 
• Develop and execute product promotion campaigns to increase customer acquisition, retention, and market share. 
• Analyze customer behavior and market trends to identify opportunities for upselling, cross-selling, and new product launches. 
• Set measurable KPIs for campaigns tied to revenue targets and monitor performance regularly. 
• Optimize marketing spend for maximum ROI, focusing on channels that generate high quality leads. 

Public Relations & Corporate Communication 

• Develop PR strategies that enhance brand reputation and corporate image. 
• Manage media relations, press releases, corporate announcements, and events. 
• Coordinate product launches and media engagements to generate positive publicity. 
• Handle crisis communications and maintain consistent, professional messaging. 
• Monitor media coverage and public sentiment, providing insights for strategic decisions

Team Leadership & Management 

• Lead, mentor, and manage the marketing team to ensure high performance and professional growth. 
• Allocate resources efficiently and coordinate cross-functional marketing projects. 
• Promote collaboration across departments and ensure smooth execution of campaigns. 

Digital Marketing & Creative Execution 

• Oversee digital marketing campaigns including SEO, SEM, social media, content 
• marketing, and email campaigns. 
• Hands-on involvement in graphic design and creative content development. 
• Ensure brand consistency across all digital and offline channels.

 Product Knowledge & Customer Engagement 

• Maintain deep knowledge of company products and services to support marketing  initiatives. 
• Utilize CRM software to track leads, customer interactions, and campaign effectiveness. 
• Develop customer engagement strategies to enhance loyalty and retention. 

Other Responsibilities 

• Develop marketing policies, procedures, and internal controls. 
• Provide input on marketing budgets and financial planning. 
• Stay updated on emerging marketing trends, technologies, and best practices.

 Qualifications & Experience 

• Minimum 10 years of professional work experience, including at least 4 years in core digital marketing roles. 
• Proven experience managing and leading a marketing team. 
• Hands-on experience in graphic design, social media management, and campaign  execution. 
• Proficiency in CRM software (e.g., HubSpot, Salesforce) is an advantage. 
• Strong analytical, creative, and strategic thinking skills.

Skills & Competencies 

• Leadership and team management capabilities. 
• Excellent communication, presentation, and interpersonal skills. 
• Creative mindset with attention to detail. 
• Ability to analyze metrics and convert insights into actionable strategies. 
• Strategic planning and project management proficiency