Head of Marketing at iRecharge Tech-Innovations

Key Responsibilities:

Marketing Strategy & Brand Development

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Build and strengthen the company’s brand identity and market positioning.
• Oversee market research and competitor analysis to identify growth opportunities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness.

Digital & Growth Marketing

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Drive customer acquisition and retention strategies through data-driven campaigns.
• Optimize digital channels to enhance user engagement and lead generation.
• Implement performance marketing strategies to maximize ROI.

Product Marketing & Customer Engagement

• Collaborate with product and sales teams to create compelling go-to-market strategies.
• Oversee content creation, including blogs, newsletters, and educational materials.

Public Relations & Corporate Communications

• Manage public relations efforts to enhance brand credibility and media presence.
• Develop communication strategies for press releases, partnerships, and sponsorships.
• Represent the company at industry events, conferences, and media engagements.
• Maintain strong relationships with media, influencers, and industry stakeholders.

Team Leadership & Budget Management

• Lead, mentor, and develop the marketing team to achieve business goals.
• Stay updated on fintech trends, emerging technologies, and industry best practices.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of experience in marketing leadership roles, preferably in fintech or financial services.
• Proven track record in digital marketing, brand management, and customer acquisition.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent leadership, strategic thinking, and communication skills.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.