Head of Marketing (Financial Technology) at iRecruiters Africa Limited

• The ideal candidate must be a creative storyteller, data-driven strategist, and growth-focused leader with a deep understanding of digital channels, customer behavior, and market dynamics.

Key Responsibilities:

Marketing Strategy & Leadership:

• Develop and implement a holistic marketing strategy aligned with business goals.
• Define and manage the marketing budget, ensuring efficient allocation of resources.
• Lead the development of brand positioning and go-to-market strategies across products and regions.
• Provide leadership and mentorship to the marketing team.

Brand & Communication Management:

• Build a strong, consistent brand voice across all customer touchpoints.
• Oversee PR, media relations, and corporate communications.
• Manage external creative, digital, and media agencies to ensure brand consistency.

Digital & Performance Marketing:

• Own and optimize paid media, SEO/SEM, social media, email, and content marketing.
• Drive lead generation and conversion strategies for B2B and B2C segments.
• Monitor key performance metrics and optimize ROI on all campaigns.

Product & Customer Marketing:

Market Research & Insights:

Events & Partnerships:

Key Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is a strong advantage.
• 10–12 years of progressive experience in marketing, with at least 3 years in a senior leadership role.
• Proven track record of driving growth in a fintech, tech, digital payments, or financial services environment.
• Experience with brand building, digital strategy, and multichannel campaign management.

Skills & Competencies:

• Strong strategic thinking and creative problem-solving.
• Exceptional leadership and team management skills.
• Deep understanding of customer acquisition, retention, and product marketing.
• Excellent written and verbal communication skills.
• Data-oriented mindset with a strong grasp of analytics tools and CRM systems.