Head of Marketing at CIG Motor Ltd

Job Summary:

The Head of Marketing plays a pivotal role in driving brand awareness, lead generation, and sales growth for CIG Motors' commercial vehicle division. This strategic position requires a creative and results-oriented professional with expertise in developing and executing impactful marketing plans and strategies, managing budgets, and analyzing data to measure success.

Key Responsibilities:
 

• Develop and execute comprehensive marketing strategies aligned with the company's overall business objectives.
• Conduct market research to identify target audiences, understand customer needs, and track industry trends.
• Develop and manage the company's brand identity and messaging for the commercial vehicle segment.
• Build and maintain positive relationships with media outlets and key stakeholders. Manage corporate communications and public relations activities.
• Oversee digital marketing efforts, including social media, content marketing, SEO, and paid advertising.
• Develop and manage social media strategies to engage with target audiences and drive brand awareness.
• Plan and execute advertising campaigns across various channels, including print, digital, and outdoor.
• Identify and collaborate with influencers to promote the company's products and services.
• Plan and execute corporate events, such as conferences, trade shows, and product launches.
• Oversee the creative development of marketing materials, including brochures, website content, and video assets.
• Implement strategies to generate qualified leads for the commercial sales team.
• Manage lead nurturing campaigns to convert leads into customers.
• Track and analyze marketing performance metrics to optimize campaigns and measure ROI.

Requirements
Qualifications:

• Minimum of 10 years’ experience working in a multinational environment
• Possess bachelor’s degree and master’s degree in relevant courses or MBA
• Belong to professional certification bodies in marketing