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  • Posted: Mar 19, 2025
    Deadline: Not specified
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  • AshLuxury is the premiere-commerce destination where style meets luxury, renowned for providing its customers with specially curated high-fashion and cutting-edge designer clothes and accessories.
    Read more about this company

     

    Head of Marketing

    ​​​​​​​Role Description

    • We are seeking a strategic and commercially driven Head of Marketing to lead the marketing function for Ashluxury (owned and partner brands), Ashluxe, and future brands across Africa, with a primary focus on Nigeria.
    • This role requires luxury fashion expertise, strong leadership, and a brand-building mindset to drive growth through strategic marketing, creative direction, and commercial alignment. The ideal candidate will oversee a team of Brand Managers, ensuring that marketing calendars and budgets are in place, creative output meets global luxury standards, and marketing efforts contribute to overall business growth.

    Brand Strategy & Leadership

    • Develop and execute marketing strategies for Ashluxury, Ashluxe, and other brands.
    • Ensure all marketing efforts are commercially aligned, driving brand awareness, customer engagement, and revenue growth.
    • Maintain brand integrity and luxury positioning across all touchpoints. 

    Team & Marketing Operations

    • Oversee Brand Managers to ensure marketing calendars, activations, and budgets are well-planned and executed.
    • Ensure seamless coordination across brand, retail, and commercial teams.

    Creative & Brand Excellence

    • Ensure all creative output aligns with luxury brand aesthetics and global standards.
    • Oversee campaign development, content creation, and visual storytelling.

    Digital & Growth Marketing

    • Lead digital marketing campaigns to enhance online presence, engagement, and conversion.
    • Oversee content creation, influencer collaborations, and social media strategies to drive brand storytelling.
    • Optimize SEO, SEM, and paid advertising strategies to increase brand visibility and online sales.

    PR, Events & Influencer Strategy

    • Oversee PR, influencer partnerships, and brand activations that elevate brand desirability.
    • Ensure all events and experiential marketing initiatives align with luxury standards.
    • Secure high-profile brand collaborations, sponsorships, and luxury partnerships to elevate brand desirability
    • Oversee press releases, media coverage, and event sponsorships to strengthen PR impact
    • Budget Management & Performance Analysis
    • Oversee the marketing budget, ensuring efficient allocation of resources.
    • Use data-driven insights and key performance metrics (KPIs) to assess campaign effectiveness.
    • Prepare reports on marketing performance and ROI for senior management.
    • Marketing Communication and Brand Advocacy
    • Direct public relations efforts to elevate brand reputation and customer loyalty.
    • Manage media relationships and coordinate marketing events to boost brand visibility.
    • Oversee the creation of compelling marketing materials that resonate with diverse audiences.
    • Harness storytelling to create a strong emotional connection with the brand.
    • Leverage social media and influencer partnerships to amplify brand messages.
    • Ensure consistent and impactful brand messaging across all communication channels.

    Qualification and Key Competencies 

    • 7+ years of experience in luxury, fashion, or premium lifestyle brands.
    • Strong commercial mindset, with the ability to link marketing strategy to business growth.
    • Experience managing regional brand strategy within Nigeria or broader African markets.
    • Proven leadership experience in managing Brand Managers and cross-functional teams.
    • Strong understanding of luxury brand positioning, creative direction, and storytelling.
    • Familiarity with digital marketing, retail activations, and influencer marketing.
    • Excellent project management and budget management skills.

    Check how your CV aligns with this job

    Method of Application

    Please send the following to careers@ashcorpgroup.com

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