Head of Marketing and Branding at Waya Multilink

We are leading innovations with the way we bank, make payment and socialize. We provide digital banking, digital payment service, agency banking and social platform.

Responsibilities 

• Establish effective working relationships with sales and agency leadership to ensure that our products and services are implemented through sales enablement and marketing demand generation programs. 
• Provide feedback into product development and service offers and participates in their development collaborate to create, launch and track performance of product and service offerings in our markets. 
• Develop and deliver appropriate field sales enablement tools.
• Develop and execute comprehensive marketing strategies to strengthen the company's brand image and increase market penetration.
• Create compelling marketing communication materials, including brochures, presentations, and newsletters, to effectively convey the brand's value proposition to target audiences.
• Manage creative production of online and offline marketing assets, graphic design, video production and web development.
• Demonstrate effective management of the marketing, advertising and promotional activities of the organization. 
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives. 
• Work with Consulting and Sales to cultivate reference accounts for products and services.
• Create compelling marketing campaigns using strategies we encourage our clients to use to showcase our abilities to produce results (leads) - our clients use similar strategies to raise funds. 
• Drive campaign management for client acquisition programs across multiple channels. 
• Create content for corporate marketing collateral, website/blog/social media, and other initiatives.
• Provide assistance on press releases, contributed articles, presentations, events, and conferences.
• Stays abreast of market trends to drive topics for client webinar and whitepaper strategies.
• Execute marketing campaigns and analyze performance that leverage behavioral interest profiling to drive new client acquisition & sales revenue. 

Requirements 

• Minimum of 6 years work experience as Head of Marketing or Assistant Marketing Manager within the financial sector 
• Experience running successful marketing campaigns.
• Leadership and Project management skills with the ability to set and prioritize goals.
• Analytical Skills
• Excellent Oral and writing communication skill 
• BSc or  Masters degree in related role will be an added advantage.