Head of Growth & Strategy at Nairametrics

Reports To: CEO  

Role Overview 

We are seeking a strategic and results-driven Head of Growth & Strategy to lead audience expansion, revenue growth, and long-term business strategy. This role will work closely with editorial, commercial, and content teams to identify and execute growth opportunities while maintaining Nairametrics’ editorial standards. 

Key Responsibilities 

Growth & Audience Strategy 

• Develop and execute strategies to grow website traffic, subscriptions, and audience engagement 
• Work with editorial and digital teams to align content with growth objectives 
• Identify high-performing content areas and optimize distribution across platforms 

Revenue & Commercial Strategy 

• Drive growth in advertising, sponsored content, outreach and partnerships 
• Expand and optimize non-ad revenue streams including events, seminars, webinars, podcasts, and branded products. 

Strategy & Business Development 

• Identify new growth opportunities, products, and markets 
• Lead strategic partnerships with banks, fintechs, corporates, and institutions 
• Conduct market and competitive analysis to inform leadership decisions 
• Develop short- and long-term growth roadmaps 

Cross-Functional Leadership 

• Work closely with Editorial, Sales & Marketing, Content, and IT teams 
• Align teams around shared growth priorities 
• Ensure growth initiatives support, not compromise, editorial integrity 

Requirements 

• Bachelor’s degree in Business, Economics, Marketing, Strategy, or a related field 
• Applicants must currently hold, or have previously held, a senior management position  
• Strong analytical and commercial acumen 
• Experience working with data, performance metrics, and growth experimentation 
• Excellent communication and stakeholder management skills 
• Prior experience in media, fintech, or data-driven organisations is an advantage