Head of Growth and Marketing (Manufacturing / FMCG) at iRecruiters Africa Limited

• As the Head of Growth and Marketing, you will build and lead a team responsible for driving demand and growth through scaled and high-touch marketing, creating sales and web assets, and expanding our customer footprint. Also, you will partner closely with the factory operations, logistics and sales teams and collaborate with cross-functional and international teams.
• The ideal candidate for this role must be a self-starter who is committed and passionate about the company’s purpose, ambition, and values. Also, s/he must be ready to make a significant impact on the growth of a rapidly expanding company.

Responsibilities:

• Collaborate with the executive team to develop and implement marketing strategies, framework, procedures and new business channels that support the mission and vision of the Company and its various business units.
• Develop and execute marketing plans and growth objectives that drive incremental sales and profits
• Responsible for the proactive, and continuous engagement of relevant internal and external Stakeholders (Board, Regulatory Bodies, Management Team, Local Community e.t.c.) concerned, or affected by the organization’s activities, products or services, and associated performance, with the end purpose of eliciting their support and cooperation for the organization’s desired goals.
• Build multi-channel marketing campaigns together with your team to drive brand sentiment and user growth.
• Leverage customer insights to influence brand strategy and graphic identity.
• Develop a comprehensive content strategy aligned with target audiences, industry trends, client needs and oversee the implementation of targeted marketing and communication strategies for effective brand engagement, execution and digital marketing initiatives.
• Develop and maintain a strong brand identity, ensuring consistency across all marketing materials and client communications for its various business units.
• Own (build and manage) all social media platforms
• Define and oversee the creation structure and framework for creating high quality and engaging content across various channels, including blogs, social media, videos, and case studies.
• Supervise all creative content developing activities (image, videos, campaigns, etc.)  based on data-driven analysis.
• Ensure the achievement of sales targets by all direct reporting functions, units and personnel.
• Build and maintain profitable relationships with existing and potential stakeholders, understanding client’s needs and identifying opportunities for collaboration, effective communication and increased portfolio.
• Develop business prospects across the company’s entire customer focus spectrum by initiation and development of business proposals and aggressive sales pitching for business solicitation from existing and prospective customers.
• Drive the business development team in the building and sustaining high-value business relationships across focus market segments and customers.
• Drive the implementation of strategic initiatives that define customer service excellence standards and is responsible for all customer interactions that meet and exceed customer expectations and satisfaction.
• Acts as chief customer experience officer by defining customer service standards and process for all customer interactions via various communication channels.
• Drive B2C acquisition and retention
• Own B2C Customer Journey from acquisition to retention
• Develop, build and lead a global customer-centric service infrastructure to support customers through their whole customer journey (acquisition, retention and support)
• Develop and execute a comprehensive growth strategy to drive revenue, market share, and customer acquisition
• Identify new market opportunities, emerging trends, and potential partnerships to fuel company growth. Lead the exploration and expansion into new geographies.
• Proactively identify and pursue new business leads, conduct market research, analyze industry trends, and develop targeted marketing and communication strategies for effective market execution and focus for the Company.
• Aggressive identification, prioritizing, and management of corporate relationships with strategic partners that have sufficient reach to provide business development results for the business.
• Development and upgrading of marketable products geared towards enhancing the competitiveness and market dominance of the organization.
• Establish key performance indicators (KPIs) and metrics to measure marketing effectiveness. Analyze data and provide regular reports to Executive management, offering insights and recommendations for optimization. 
• Forecast sales performance trends and act proactively to increase our market segment
• Prepare reports showcasing ad performance and share insights on current and future marketing campaigns
• In charge of all B2C acquisition and retention metrics and reporting
• Lead understanding of data sources & segmentation design to understand customer behaviour & needs
• Build and manage a high-performing marketing team, providing guidance, mentorship, and fostering a culture of creativity and collaboration.
• Provide strategic oversight over the day-to-day operations of the business development department.
• Develop and manage the marketing budget, ensuring effective allocation of resources and ROI for marketing activities across the various business units.
• Monitor industry trends and best practices to identify opportunities for innovation, new business areas, partnership and continuous brand growth.

Requirements

Skills and Attributes:

• Outstanding communication skills 
• Excellent executive-level written and visual presentation skills
• Operational rigour combined with excellent business acumen, problem-solving, project management and analytical skills
• Team management experience with an ability to work across teams and influence senior leaders
• Creative and innovative and have demonstrated the ability to think out of the box and conceptualize creative campaigns that can drive positive brand awareness
• Strong understanding of performance, data, and measurement landscapes, with demonstrated experience using data and trends to develop winning strategies
• Strong focus on operational excellence and are able to introduce new performance measures, processes, and systems based on experience
• Excellent interpersonal skills, emotional intelligence, and cultural awareness
• Analytical mind and the ability to synthesize knowledge, trends and feedback into actionable insights
• Ready to Get Stuff Done (GSD). If something’s not happening fast enough, your gut instinct should be to pick up the phone, pound on doors, take a road trip or jump on flights, and relentlessly pursue your goal until it’s done.
• Passion for social impact business models (creating a positive impact through your job!)
• Extensive experience leading digital programs and driving digital innovation within the B2C space.
• Passionate about lead generation, marketing automation and working with sales.
• Strong business acumen and strategic thinking ability, with a track record of successfully leading marketing strategies and supporting business deals and partnerships.
• Strategic thinking and problem-solving ability to align marketing efforts with organizational goals and objectives.
• Strong track record of successfully acquiring new business and achieving revenue targets.
• Excellent communication and presentation skills, with the ability to articulate the value proposition and influence stakeholders at all levels for the various business units.
• Strong negotiation skill with the ability to develop and manage complex advertisement and public relations cycles.

 Education/Experience:

• Master’s degree in marketing, business management, communications, public relations or related field.
• Minimum of 10 years of relevant experience
• Proven experience with at least 6 years in a senior executive leadership role within a marketing, operations, communications or sales function in an agency, manufacturing or multi-national company. 
• Proven track record of driving growth and scaling businesses.
• Relevant professional membership
• Relevant international professional certification
• Experience managing a team of at least 10 people