Head, Marketing and Communications at Blue Advisory

Job Description/Responsibilities

• Develop and execute comprehensive marketing and  communication strategies aligned with the bank's overall goals and objectives.
• Drive brand awareness and loyalty through creative campaigns, consistent messaging, and innovative approaches.
• Collaborate with cross-functional teams to ensure marketing efforts align with business goals and deliver measurable results.
• Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing environment.
• Oversee the product marketing team's efforts, ensuring effective positioning, promotion, and communication of banking products and services.
• Craft and maintain a strong brand identity that resonates with target audiences and reflects the bank's values and mission.
• Monitor market trends, consumer behavior, and competitor activities to adapt and refine branding strategies as needed.
• Develop and manage a comprehensive communications plan, encompassing both internal and external stakeholders.
• Oversee the creation of compelling content for various channels, including digital, print, social media, and events.
• Drive the bank's digital marketing initiatives, leveraging emerging technologies and platforms to enhance customer engagement and acquisition.
• Collaborate with IT and other relevant departments to implement innovative marketing technologies and tools.
• Lead the development and execution of strategic product marketing plans, ensuring alignment with business objectives and market demands.
• Collaborate closely with product managers to launch new products and services successfully, ensuring effective positioning, messaging, and promotion.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing and communication efforts.
• Regularly analyze campaign results and market trends, providing insights to the leadership team and recommending adjustments as necessary.
• Foster strong relationships with internal stakeholders, including senior management, product teams, and other business units.
• Represent the bank at industry events, conferences, and networking opportunities to enhance its market presence and influence.

Job Requirements

• Proven track record of developing and implementing successful marketing strategies that drive brand growth and customer engagement.
• Strong understanding of digital marketing trends, social media, and emerging technologies.
• Excellent leadership and team management skills, with the ability to inspire and mentor a diverse team of professionals.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for various audiences.
• Analytical mindset with the ability to interpret data and insights to drive informed decisions.
• Strong interpersonal skills and the ability to collaborate effectively across departments.
• Demonstrated ability to thrive in a fast-paced, dynamic, and results-oriented environment
• First degree in a related field
• Advanced university degree (Master's degree or equivalent) in journalism, political science, communications, marketing or a related field)