Head, Investment & Trade Promotion at Welcome2Africa

Job Description

• Welcome2Africa is seeking a dynamic and experienced professional to join our team as the Head of Investment & Trade Promotion.
• As a leading trade/investments facilitation company, we are committed to fostering economic growth and showcasing underexplored trade and investment opportunities.
• The Head of Investment & Trade Promotion will play a crucial role in developing and implementing strategies to attract investments, promote trade relations and strengthen partnerships with key stakeholders.

Job Responsibilities
Direct Promotion Strategies:

• Create comprehensive strategies to attract foreign investments and promote trade opportunities in alignment with the company’s objectives and market trends.
• Curate high-quality roadshows, missions, guided tours to spotlight international investment opportunities.

Market Analysis:

• Conduct thorough market research and analysis to identify potential investment opportunities, emerging markets and competitive trends.
• Innovate to continuously maintain industry and global relevance in the quality and impact of programs and events.

Investor Relations:

• Cultivate and maintain relationships with potential investors, financial institutions, government agencies and other stakeholders to facilitate investment opportunities and partnerships.
• Diplomatize relationships and networks of sponsors, key stakeholders, vendors and speakers to shore up support and resources for promotion initiatives.

Trade Promotion:

• Lead end-to-end planning and execution of multiple programs and events to promote exports, facilitate trade agreements and enhance market access for products and services through targeted promotional activities and trade missions.

Collaboration:

• Collaborate closely with cross-functional teams such as marketing, design, communications, finance and operations to align objectives, drive strategy and deliver exceptional programs.

Monitoring & Evaluation:

• Develop ambitious, but feasible, and comprehensive project timelines and budgets, establish parameters and conduct post-program analyses to measure the projected-vs-actual success of promotion efforts and regularly report on progress to senior management.

Team Leadership:

• Provide leadership and guidance to the investment and trade promotion team, fostering a culture of excellence, collaboration and innovation.
• Extend rounded mentorship and training to team members to improve task allocation/delegation.

Job Requirements

• Bachelors’ Degree in Business Administration, Economics, International Relations, Marketing or related field; advanced degree preferred.
• Proven track record of at least 4 years in investment promotion, program coordination/management, trade development or related field, with experience in international business environments.
• Strong understanding of global trade dynamics, investment trends and regulatory frameworks.
• Excellent communication, negotiation and interpersonal skills, with the ability to build and maintain relationships with diverse stakeholders.
• Strong project management skills with experience in working amongst internal teams
• Relevant experience in marketing and corporate communications
• Demonstrated capability in managing multiple projects, meeting deadlines, and working collaboratively in a dynamic team environment.
• Strategic thinker with the ability to develop and implement innovative initiatives to achieve organizational goals.
• Leadership experience in cross-functional teams, with the ability to motivate and inspire a team towards achieving objectives
• Proficiency in English language is required, French/Chinese languages is an asset.
• Willingness to travel locally and internationally as required.
• Previous experience in branding, and event promotion is advantageous.

Benefits:

• Competitive salary commensurate with experience.
• Comprehensive benefits package including health, insurance, retirement planning and vacation leave.
• Opportunity to work with a dynamic team in a fast-paced and exciting industry
• Professional development opportunities and support for continued learning and growth.