Head Corporate Communications at Finchglow Holdings

Job Summary

As the Head, Corporate Communications, you are responsible for determining and executing branding & communications strategy programs and to deliver on communicated objectives and profitable growth for Finchglow Holdings and its subsidiaries.

Responsibilities:

• Drive corporate strategy and message development, pitches, and announcement strategies
• Develop branding initiatives, internal communications, and external media relations to drive engagement, alignment, and understanding of the Group’s strategies and priorities
• Establish and be responsible for the corporate image and ‘brand' of Finchglow Holdings and advise on all areas and issues that arise, so that the image and ‘brand’ is maintained, protected, and enhanced
• Translate business strategies into integrated and effective marketing plans, campaigns, and experiences that fuel brand awareness and foster customer engagement
• Ensure the alignment of current presentation templates, marketing collateral, and brand documents with prevailing trends. Proactively drive the development of innovative designs, ensuring strict adherence to industry best practices
• Maintain responsiveness to dynamic market trends while carefully considering and adhering to brand guidelines
• Monitor the content team, providing guidance on multiple copies across all media channels
• Act as a moving image ‘Brand Guardian’, ensuring adherence to corporate branding guidelines for all content
• Promote and grow Finchglow Holdings’ brand in the most effective way, through PR and media relations, social media, and Corporate Social Responsibility
• Assist with product development, pricing, and new product launches as well as developing new business opportunities
• Oversee corporate communications and branding in various online and print platforms
• Manage and provide guidance and insight to all teams within the Corporate Communications department
• Oversee the development and maintenance of the corporate website including methods to deliver messages, ease of navigation, and clarity of information; ensure that all content is current and relevant
• Build strong working relationships with internal team members and providing communications consultancy advice to all members of the Company
• Establish departmental objectives; direct, control and monitor department’s performance, budgets and value for money (ROI)
• Review reports of evaluation and measurement of the effectiveness of communication programs implemented
• Ensure coordination of Finchglow Holdings’ Corporate Social Responsibility activities and events
• Develops creative concepts for all print and digital communication channels in accordance with corporate communication branding guidelines
• Manage and update website and corporate profile content
• Oversee all aspects of the digital marketing department including the marketing database, email, and display advertising campaigns
• Develop and monitor campaign budgets
• Prepare accurate reports on marketing campaign’s overall performance
• Perform related duties as required.

Requirements:

• First Degree in Mass Communications or in a related field. MBA or Professional membership/certification is an added advantage.
• Minimum of 6 years’ relevant experience, with 3 years in a supervisory role. Experience in the travel industry and working with multiple stakeholders is an added advantage.
• Excellent oral and written communication skills, ability to communicate complex information accurately
• Strong organizational and time management skills with ability to manage multiple projects and set priorities
• Excellent attention to detail
• Highly innovative
• Demonstrated experience working with content writing, digital marketing and graphic designs
• Demonstrated confidence (Personal and professional) required whilst representing the Group across the full range of media
• Proficiency in personal productivity tools such as Microsoft Word, Excel, PowerPoint, etc.
• Expertise in Research, data gathering and analysis methods.