Growth Marketing Manager at Zedcrest Capital Limited

RESPONSIBILITIES

• Work with cross-functional teams (Product, Services, Sales) to establish growth strategies to support our revenue goals.
• Develop and execute the growth plan in conjunction with the marketing team
• Identify opportunities, threats, and challenges in the market to implement data-driven strategies and world-class campaigns
• Own and execute performance marketing & affiliate marketing strategies to drive increased ROI across all communication channels
• Identify and develop channel opportunities with technology partners
• Create, manage and run AB/MVT experiments with new user acquisition campaigns.
• Analyze data to monitor revenue performance and uncover areas for improvement.
• Manage SEO strategies for top-of-mind awareness
• Work closely with the Product Marketing team to optimize our website and manage SEO strategies to ensure excellent online rankings.
• Prepare and present recommendations, reports, and findings from experimental data to drive decision-making.

REQUIREMENTS

• Knowledge of HTML, CSS, Google Analytics, Photoshop, Mailchimp, Hootsuite (or, other Social Media Management Systems)
• 3+ years’ experience in SEO, and growth marketing.
• Proficiency in analytics, experimentation, and user funnel optimization.
• A strong understanding and passion for all things digital marketing
• A highly creative, data-driven, and analytical min
• Excellent communication and collaboration skills
• In-depth knowledge of website analytical tools and understanding of coding languages
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep complex projects moving forward.
• Strong growth track record, with samples and results of past campaigns.
• Ability to manage SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Research-driven knowledge of marketing possibilities in new technologies and emerging trends.
• Creative mind and experience in identifying target audiences and devising digital campaigns that engage and convert.
• Interest in working with a financial management company required