Growth Marketing Manager at Platos Health

About the job

• The Growth Marketing Manager will be the driving force behind all our marketing initiatives responsible for developing and executing customer acquisition campaigns to acquire new customers, drive revenue growth, and grow our brand.
• Youll develop, implement, track and optimize campaigns across multiple platforms.
• Youll own all of our marketing channels and measure their success.
• Youll be in charge of creating a marketing strategy that supports our overarching business goals. Ideally, all this will result in the acquisition, retention and loyalty of customers.
• Youll work together with cross-functional teams to craft beautiful and compelling campaigns.
• Ultimately, as Growth Marketing Manager, youll make sure our message reaches our target audience so that Platos can enter the next stage of growth.

In this role, you will work closely with cross-functional teams and report to the Commercial Director.

Requirements

• 5+ years experience in marketing-related roles including digital marketing
• Experience and understanding of growth mechanisms such as funnels, flywheels, system loops, multivariate or A/B testing, CRO, etc
• Strong track record in driving results through acquisition channels (online and offline), marketing automation across email, mobile, and related platforms
• Experience in leveraging customer-centric techniques such as user personas and customers journeys in creating effective growth campaigns
• You can engage an audience with captivating copywriting and content
• Solid project management and organizational skills: ability to lead and collaborate with cross-functional teams or freelancers, prioritize high impact activities, and keep complex projects moving forward
• You have outstanding analytical and reporting skills across product & marketing, so you can interpret data to make informed decisions.
• Ability to quickly switch between high-level strategy and hands-on execution
• You are a problem solver willing to take risks and try non-traditional approaches to achieve our growth goals.
• Excellent written and oral communication skills in English

Benefits

• Competitive salary
• Health Insurance (medical, dental, and optical)
• Free access to Platos and a registered dietitian coach
• Work device and remote work support as needed
• Professional development fund