Growth Marketing Engineer at FairMoney

Role Overview

• Weʼre looking for a Growth Marketing Engineer — a hybrid of marketer, data engineer, and growth hacker — who will build, maintain, and scale the technical foundation of user acquisition and performance marketing. This person ensures end-to-end data accuracy from web → app → MMP, empowers smarter campaign decisions, and drives measurable growth through technical precision, automation, and experimentation. Youʼll partner closely with Marketing, Product, and Data teams to ensure every click, install, and conversion is tracked, attributed, and optimized.

Key Responsibilities

Attribution & Tracking Infrastructure

• Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase).
• Ensure accurate attribution across app, web, and offline channels Google Ads, Meta, TikTok, ASA, OEMs, affiliates)
• Design and manage deep linking, deferred deep linking, and web-to-app flows.
• Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking.

Data Quality & Growth Analytics

• Standardize event taxonomies and support BigQuery pipelines.
• Build and maintain growth dashboards GA4, Looker, PowerBI, Tableau).
• Monitor for tracking breaks, discrepancies, and data drift.
• Conduct cohort analysis, LTV studies, and CAC diagnostic.

Growth Experimentation & Automation

• Support campaign testing and API-based automation.
• Run A/B tests across creatives, audiences, and channels.
• Automate budget pacing, performance alerts, and creative tracking.
• Align events with product and risk milestones.

Tooling & Integrations

• Own the MarTech stack MMPs, SDKs, CRM tools, tag managers).
• Manage Conversion API integrations
• QA tracking during app releases.

Key KPIs

• Attribution variance < 5%
• 99%+ event tracking reliability
• Experiment velocity
• Improved CPI / CVR metrics
• Real-time reporting availability

Requirements

• 3-5 years in growth marketing, analytics, or MarTech engineering.
• Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel.
• Strong understanding of attribution, SKAdNetwork, and event flows.
• SQL / BigQuery familiarity.
• Bonus: Python / JS automation skills.
• Strong cross-functional collaboration.