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The Digital Marketing Analyst will analyze the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.
Duties and Responsibilities
Creating Digital Marketing Campaigns: Design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising.
Competitive Analysis: Determine the strengths and weaknesses of the competition in the market and pinpoint advantageous strategies. Tactics include deterring competition from entering your market and discover weaknesses that can be exploited within the product development cycle.
Analyze Marketing Data: determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, other data and set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
Advise Marketing Teams: Keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue.
Cultivate and Maintain Client Relationships: Provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary.
Write Marketing Reports: Create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.
Manage Pay-per-Click Accounts: Oversee the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to the business.
Internal Communications: Drive successful intra-organization communication campaigns, by supporting the development of communication plans & materials, identifying the appropriate mediums (e.g. e-mail, intranet, video portals) for pushing internal communications to audiences, and delivering consistent and coherent messages, with the aim of either spreading awareness, or effecting desired change.
Email Marketing (Deployment & Analysis): Utilize email as a form of direct marketing and functions as a means of communicating marketing messages, advertisements, sales solicitation or a call for business to an audience through a software. Upon completion, analyse campaign results and use for business decisions.
Stakeholder Engagement: Proactively seek to build mutually beneficial, and trusting relationships with internal stakeholders - especially client functions, to deliver operational impact.
Minimum of 3 years of work experience in corporate communications, advertising and/or marketing research.
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Note: Never pay for any training, certificate, assessment, or testing to the recruiter.
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