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  • Posted: Feb 24, 2026
    Deadline: Not specified
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  • General Electric (GE) is an American multinational conglomerate corporation incorporated in New York and headquartered in Fairfield, Connecticut. The company operates through the following segments: Energy [2013 inactive], Technology Infrastructure, Capital Finance as well as Consumer and Industrial. In 2011, GE ranked among the Fortune 500 as the 26th-la...
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    General Manager - West Africa

    Job Description Summary

    The General Manager, West Africa drives a coherent commercial strategy across the HealthCare business within the LCT and optimizes the use of commercial resources to drive market potential. The General Manager is responsible for implementing LCT go-to-market strategy as defined by the Africa LCT Leader. Responsible for leading the Company’s Healthcare account management activities in conjunction with Product Leaders & Specialists within the MCT to achieve the operating plan, via direct and indirect channels. The GM is responsible for leading all GE Healthcare sales activities & P&L for West Africa.

    Job Description

    Essential Responsibilities

    • Is accountable to achieve the quarterly and yearly Operating Plan for relevant Healthcare Portfolio in their geographical area
    • Is accountable for timely and accurate forecasting of pipeline per product and sales per the normal reporting cycles within Geographical Zone.
    • Provides input to and contributes to the formulation of the yearly business planning cycles
    • Manages overall Sales revenue, margin, base costs and orders, and cash priorities in a manner that fulfils business goals and maintain focus on high impact.
    • Actively identify & drive boundaryless selling opportunities. Promote Service offerings, identify and escalate commercial service needs.
    • Execute Go-to-market strategy in conjunction with the relevant Modality leaders in order to cover the prioritized potential within the geography
    • Align territories to market potential and priorities and assign optimal account management and modality specialist sales resources in conjunction with the modality teams.
    • Develop & Implement growth strategies for the Private, Public & Regional business segments
    • Attract, retain, educate and develop world-class commercial talent to execute on Go-to-market strategy.
    • Responsible for ensuring that all Account Managers and Account Executives have clear opportunity management activity and relationship building plans to ensure efficient coverage of decision makers and influencers through-out the total opportunity management cycle.
    • Drives performance management within the team, providing a regular operating mechanism of feedback, coaching and managing the annual appraisal system
    • Know Key Opinion Leaders in care areas; manage professional relations with key customers, academia government & administrative bodies in order to deepen understanding of customer challenges and needs. Nurture relationship with professional society stakeholders within geographical area.
    • Maintain up to date market and competitor knowledge related to the full Company product and services solutions and ensure that teams strengthen their knowledge on how to differentiate the Company offering.
    • In cooperation with Product leadership and Marketing teams, drive One HealthCare marketing events in assigned region
    • Understand and lead development of financial offerings and solutions in collaboration with sales and project finance team within LCT based on customer needs
    • Ensure order booking quality and linearity improves for the zone, and ensure improved engagement/handshake between Inventory To Order (ITO) & Order To Remittance (OTR) takes place
    • Ensure knowledge of and compliance of integrity and company policies, Systems, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position.

    Qualifications/Requirements

    • Bachelor’s degree.
    • Experience in Business Management, Sales, Marketing or equivalent years of experience in progressive leadership positions within the Healthcare industry with in-depth knowledge of healthcare market.
    • Proven and solid on ethics and integrity, able to guide the team and the organization safely in the demanding legal and regulatory HC environment.
    • Experience closing large, complex, strategic deals.
    • Experience in healthcare or equivalent industry.
    • Strong business acumen with ability to analyze financial needs accurately and establish budget effectively.
    • Proven leadership and ability to orchestrate resources and motivate teams. An inclusive leader who builds a connection to the workforce through personal involvement and trust.
    • Proven ability to influence and drive change
    • Proven success in the South Africa Public Sector
    • Exceptional presentation skills; able to present ideas and communicate to customers and team in a way that produces understanding and impact.
    • Understanding of customer/marketplace and drivers that influence customer behavior.
    • Ability to resolve complex issues within LCT.
    • Ability to develop and execute multiple priorities and approaches to meet objectives.

    Preferred Qualifications

    • Master’s degree preferred.
    • Fluency in English language.
    • Strong sales and management experience with significant track record.
    • Strong management experience
    • Must have valid authorization to work full time without any legal restrictions

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to GE - General Electric on careers.gehealthcare.com to apply

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