General Manager of FMCG (e-commerce) at Sujimoto Construction Limited

About the job

• We are seeking an experienced and visionary General Manager (GM) with a strong background in Fast-Moving Consumer Goods (FMCG) and E-Commerce to oversee and drive overall business performance. The ideal candidate will lead strategic planning, sales growth, operations, and digital transformation to position the company as a market leader in both offline and online retail channels.

Responsibilities:

• Develop and implement business strategies to achieve revenue growth, profitability, and market expansion objectives across FMCG and e-commerce segments.
• Provide leadership and direction to all departments including Sales, Marketing, Operations, Supply Chain, Finance, and Human Resources.
• Oversee and optimize end-to-end operations for both traditional FMCG distribution and digital commerce platforms.
• Drive e-commerce strategy and performance across marketplaces (e.g., Jumia, Konga, Amazon) and owned digital channels.
• Identify new business opportunities, partnerships, and expansion markets to strengthen the company’s competitive advantage.
• Build, lead, and mentor a high-performing leadership team focused on operational excellence and innovation.
• Manage budgets, financial planning, and performance metrics to ensure sustainable profitability.
• Oversee product development, pricing, and promotional strategies in collaboration with marketing and commercial teams.
• Ensure compliance with regulatory requirements, company policies, and industry standards.
• Develop and maintain strong relationships with key stakeholders — distributors, partners, suppliers, and e-commerce platforms.
• Lead digital transformation initiatives to enhance efficiency, data-driven decision-making, and customer engagement.

Requirements:

• Minimum of 10–15 years of progressive experience in the FMCG sector, with at least 3–5 years in a senior leadership or general management role.
• Proven track record of managing P&L and delivering business growth across both traditional and digital channels.
• Strong understanding of FMCG distribution, trade marketing, and supply chain operations.
• Demonstrated success in building and scaling e-commerce or omnichannel businesses.
• Excellent leadership, communication, and negotiation skills.
• Data-driven, strategic thinker with strong financial acumen and analytical ability.
• Proficient in business software, CRM tools, and digital commerce analytics platforms.
• Strong decision-making and execution skills