Franchise Market Development Officer at LifeMate Furniture

Job Summary

• The Franchise Market Development Officer will beresponsible for identifying, evaluating, and executing strategic opportunities to expand the company's franchise network.
• This role involves market research, partner recruitment, relationship management, and operational support to ensure successful franchise development and long-term growth.
• The candidate will work closely with internal teams and potential franchise partners to meet organizational objectives and drive market expansion.

Job Responsibilities
Market Research & Analysis:

• Conduct thorough market assessments to identify potential franchise opportunities.
• Analyze competitive landscapes, consumer trends, and market demands.
• Develop strategies to target priority regions for franchise expansion.

Franchise Partner Recruitment:

• Identify, evaluate, and onboard qualified franchise partners.
• Develop and execute outreach strategies to attract high-caliber franchisees.
• Present franchise opportunities and negotiate terms.

Strategic Planning:

• Create and implement growth strategies aligned with company goals.
• Collaborate with internal teams to design and refine franchise business models.
• Develop marketing plans to support franchise recruitment and brand awareness.

Relationship Management:

• Serve as the primary point of contact for franchise partners.
• Provide ongoing support to franchisees to ensure operational success.
• Address franchise partner concerns and maintain strong, collaborative relationships.

Operational Support:

• Assist franchisees in setting up operations, including training and compliance.
• Ensure alignment with company standards, policies, and brand values.
• Monitor franchise performance and provide guidance for improvement.

Reporting & Evaluation:

• Track and analyze franchise performance metrics.
• Prepare detailed reports for senior management on market development progress.
• Evaluate franchise growth initiatives and recommend improvements.

Requirements
Educational Qualifications:

• Bachelor's Degree in Business Administration, Marketing, or related field.

Experience:

• 1 - 4years of experience in franchise development, business development, or related roles.
• Proven track record in market analysis and franchise growth strategies.

Skills & Competencies:

• Strong knowledge of franchise business models and regulations.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with proficiency in market research and data interpretation.
• Project management skills with the ability to handle multiple priorities.

Technical Proficiency:

• Familiarity withMS Office Suite.

Other Requirements:

• Willingness to travel extensively for market visits and franchise partner meetings.
• High degree of self-motivation, adaptability, and problem-solving abilities.