ESG - Digital Marketer at Independent Project Monitoring Company Limited (IPMC)

Role Overview

• We are seeking a results-driven Digital Marketer who will lead all online marketing efforts to position IPMC as a trusted ESG rating authority. This role combines strategy, execution, and creativity to grow awareness, generate leads, and support business development.

Key Responsibilities

• Develop and execute a digital marketing strategy aligned with ESG and sustainability themes.
• Manage and grow IPMC’s online presence (LinkedIn, Twitter, website, newsletters).
• Design and run targeted ad campaigns to reach companies, investors, and stakeholders who need ESG ratings.
• Promote IPMC’s ESG reports, policies, and methodologies through digital channels.
• Plan and coordinate podcasts/webinars on ESG topics to establish thought leadership.
• Create high-quality content (articles, case studies, infographics, videos) tailored to ESG trends and IPMC’s services.
• Support sales by generating leads through digital campaigns and nurturing them into report requests.
• Manage SEO and website optimization to ensure IPMC ranks for ESG-related searches.
• Monitor analytics, measure campaign effectiveness, and provide performance reports.
• Research and recommend digital tools for marketing automation, lead generation, and audience engagement.
• Assist in developing partnerships and contacting potential clients through digital outreach.

What Success Looks Like

• Increased awareness of IPMC as an ESG rating authority.
• Growth in inbound requests for ESG reports and ratings.
• Stronger engagement with stakeholders through podcasts, articles, and campaigns.
• Measurable growth in digital presence and lead conversion.

Qualifications

• Proven experience in digital marketing, preferably in finance, ESG, sustainability, or data services.
• Strong knowledge of SEO, social media marketing, and paid advertising.
• Content creation skills (writing, design basics, video/podcast promotion).
• Ability to translate ESG and data insights into engaging marketing material.
• Analytical mindset with knowledge of marketing tools (Google Analytics, HubSpot, LinkedIn Ads, etc.).
• Strong communication and outreach skills.