Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally.
Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services f...
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Management of all ongoing automated and lifecycle emails to communicate Wakanow product offerings and value proposition
Manage the email campaign queue and coordinate with internal stakeholders.
Perform A/B testing and focus groups; analyze results to improve email metrics.
Ensure all email campaigns comply with current email best practices.
Build campaigns, test, and optimize content and email cadence to hit KPI goals.
Ad hoc and weekly KPI reporting.
Oversee email campaigns from concept to completion, including distribution and analytics, to maximize revenue and ROI Manage audience strategy and deploy initiatives based on the target audience.
Analyze and track data to maximize the performance of email campaigns to achieve customer acquisition, conversion, and growth goals.
Build expertise and become a subject matter expert in email design.
Managing trigger email campaigns throughout the customer lifecycle to maximize sales.
Carrying out segmentation of the database and implementing remarketing strategies
Analysis of current email marketing campaigns and making recommendations for improvement
Requirements
Experience with email automation and personalization and familiarity with using marketing automation tools
Intermediate proficiency with HTML and CSS
Experience with audience segmentation and targeting
Ability to prioritize and think strategically
High standards and an eye for detail
Experience with B2B and B2C marketing
Ability to work with levels of ambiguity and solve problems independently
Ability to manage, communicate, and collaborate cross-functionally
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