Digital Transformation Officer at Drugstoc eHub Limited

Job Summary

• As a Digital Transformation Officer, you will play a key role in driving digital transformation and product marketing strategies across the organization.
• You will be responsible for developing and executing go-to-market strategies for our digital products, analyzing market trends and customer needs, and collaborating with cross-functional teams to drive business outcomes

Responsibilities

• Develop and execute product marketing strategies for digital products, including positioning, messaging, and launch planning.
• Collaborate with cross-functional teams, including product, sales, and customer success, to align marketing strategies with business objectives.
• Analyze market trends, customer needs, and competitor activity to inform product development and marketing strategies.
• Identify opportunities for digital transformation and develop plans to digitize business processes and improve operational efficiency.
• Work closely with the product team to develop and launch new digital products and features, and ensure successful adoption of digital transformation initiatives.
• Develop and track key metrics to measure product performance, customer engagement, and digital transformation success.
• Stay up-to-date on industry trends and emerging technologies, and apply this knowledge to drive innovation and growth.

Requirements

• 3 – 4 years of experience in product marketing or a related field.
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience with product marketing principles, including positioning, messaging, and launch planning.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to interpret data and inform decision-making.
• Experience with digital transformation principles and strategies.