Digital Performance Marketing Specialist at Arnergy Solar Limited

Role Overview

• We are looking for a Performance Marketing Specialist with a proven track record of driving conversions and sales through high-converting, data-led campaigns.
• You’ll be responsible for digital advertising strategy, campaign execution, retargeting, funnel optimization, and revenue-driving media buying, with a specific lens on premium and high-ticket offerings.

Responsibilities
You will:

• Develop and execute full-funnel digital advertising strategies across Meta (Facebook, Instagram), Google Ads, YouTube, and LinkedIn to generate high-intent leads and sales for Arnergy’s products.
• Run conversion-focused ad campaigns optimized for sales, not just traffic.
• Build and manage retargeting funnels to re-engage visitors and push them toward purchase.
• Analyze performance data and continuously optimize creatives, audience segments, bidding strategies, and landing pages.
• Develop creative briefs and collaborate with the content team to test ad variations that appeal to different or targeted customer segments?
• Run A/B tests and apply insights from analytics tools like Meta Business Suite.
• Drive performance metrics: CPL, CAC, ROAS, and LTV.
• Use automation tools and CRM integrations to nurture and convert leads.
• Monitor digital marketing strategies and trends in premium and B2B advertising locally and globally and suggest ways to creatively leverage them in line with our brand’s DNA.
• Research and optimization of copy, keywords and landing pages on web and mobile for SEO.
• Work with PR team to drive link building and other SEO elements in content creation and content programming
• Use data to measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Constant innovation on how to improve Arnergy’s social media activities and overall digital performance while providing perspective for adoption where appropriate

Requirements and Skills
You’ll be a good fit for this role if:

• Minimum of a Bachelor's degree in Computer Science, Information Technology,, or a related technical field.
• 4 - 6 years of hands-on experience in performance marketing, ideally in a high-ticket product category (e.g. luxury real estate, fintech, premium electronics, high-end services).
• Deep understanding of sales funnels and customer journey mapping.
• Strong experience with Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and Google Tag Manager.
• Experience creating lookalike audiences, dynamic product ads, retargeting lists, and custom conversions.
• Experience working with CRM systems like Salesforce, HubSpot, or Zoho for lead nurturing and tracking.
• Strong copy and creative direction skills : must know what resonates with affluent or business-driven customers.
• Bonus if you’ve worked in energy, real estate, financial services, or B2B tech

You Are:

• Analytical but creative — numbers guide you, but messaging is your secret weapon.
• Comfortable managing seven-figure monthly ad budgets.
• Always testing, always iterating, always closing.
• Confident presenting results to executives and translating insights into action.
• Obsessed with growth, data, and customer behavior.

We’d also like to see:

• Flexibility and comfort working in a fast-paced, changing environment
• An attribute of grit
• Compliance-oriented, good interpersonal skills
• Excellent time management, task prioritizing and organizational ability
• High level of attention to detail.