Digital Media & Social Analyst, West Central Africa at Visa Incorporated

The Digital Media & Social Analyst will play a key role in representing the Visa brand to target audiences across digital and social channels. Reporting to the Head of Brand & Sponsorship, you will be instrumental in orchestrating digital and social media strategy, integrate the brand across digital platforms, and act as a liaison between internal teams and external agencies especially social, media and digital. You will manage timelines, create clear briefs, and oversee multiple projects with attention to detail. A data-driven mindset, expertise in modern digital and social marketing, and a commitment to innovation are essential to ensure Visa’s brand remains relevant and impactful. Experience in developing & executing media strategies and campaigns in Nigeria, Ghana, DRC, Ivory Coast & other Francophone markets are must for this role.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

• A bachelor's degree in Digital Marketing, Business, Communications, or a related field is required
• 5+ years experience in digital marketing or a related discipline. Media buying and planning will also work to your advantage
• Demonstrable experience supporting or executing digital & social-first creative programs
• Sound understanding of modern marketing channels, digital content, and social media platforms
• Proficiency in writing effective media and digital briefs and managing agency relationships especially with media and digital agencies
• Strong project management skills, with the ability to manage multiple projects and timelines with rigor
• Meticulous attention to detail and strong organizational abilities