Digital Media Executive at DKT International

Key Accountabilities / Responsibilities

• Liaise and monitor third-party platforms to run our campaigns.
• Research and analyze media trends (digital & traditional) to improve social media presence and campaign efficacy
• Generate content for digital and offline platforms when necessary
• Organize online promotion strategy/campaigns for consumers
• Work with the internal Creative Graphics Designers in designing visual content that reflects the audience and the DKT brands
• Develop and implement appropriate communication strategies through competitive research, platform determination, message, and audience identification
• Budget and financial reporting of owned post promotions on all DKT social media platform
• Develop and implement the organization’s social media marketing objectives
• Run regular social campaigns and track their success (likes, visits, views, reach, engagement, leads, sales)
• Liaise with the internal creative graphics designers in designing visual content that reflect the audience and DKT brands
• Develop a content strategy in line with DKT Nigeria’s marketing objectives
• Manages all social media channels and campaigns, in order to sustain an engaging audience experience
• Researches and analyses social media trends and website traffic data, to improve social media strategy and campaign efficacy
• Carry out a periodic comparative analysis of competition in order to develop new strategies.
• Generate content for mobile marketing platforms
• Organize the online promotion strategy for consumers and providers
• Create timely and engaging content optimized for the platform used and the intended audience
• Manage social media marketing campaigns and day-to-day activities including:
• Create and manage all published content (images, video, and written)
• Monitor and respond to users in a ‘’social’’ way while cultivating leads and sales
• Conduct online advocacy and branding and open stream for cross-promotions

Qualifications / Experience

• Hold a relevant Degree or qualification in Communication, Marketing or Advertising.
• 2-5 years of work experience in a similar role
• Must possess a high level of integrity and responsibility
• Must be an excellent team player
• Advanced presentation, analytical and communication skills (oral and written)
• Should be market-oriented
• Excellent social media management skills. Experience with blogging, Facebook and Twitter.
• Excellent knowledge of social media management tools is a huge plus.
• Ability to design and manage online marketing programs focusing on building awareness and audience acquisition.
• Have active accounts with Social Media Networks like Facebook and Twitter.
• Strong interpersonal skills
• Good customer relations and follow-up skills
• Ability to meet set deadlines.