Digital Marketing Specialist at Signal Alliance

About the job

• Responsible for developing and executing online marketing strategies to drive engagement, generate leads, and achieve business goals.

Summary of Responsibilities:

• Strategy and Planning: Develop and execute digital marketing strategies aligned with business objectives.
• Content Creation: Create engaging and relevant content for various digital channels (e.g., social media, email, website).
• Social Media Management: Manage social media presence, build communities, and drive engagement.
• Search Engine Optimization (SEO): Optimize website content and online presence to improve search engine rankings.
• Paid Advertising: Manage and optimize online advertising campaigns (e.g., Google Ads, social media ads).
• Email Marketing: Develop and execute email marketing campaigns to nurture leads and drive conversions.
• Analytics and Reporting: Track and analyze campaign performance, identify areas for improvement, and report on key metrics.

Summary of Qualifications:

• The ideal candidate should have 3–4 years of hands-on experience in digital marketing, with a solid grasp of core principles including content creation, social media management, SEO, SEM, and email marketing, as well as proficiency in digital marketing tools—particularly Microsoft Dynamics (CRM).