Digital Marketing Specialist (PPC and SEO Strategy Creator) at BlueSlip

Job Description

• Conducting on-site and off-site analysis of our clients’ website SEO.
• Conducting on-site and off-site analysis of our clients’ SEO competitors.
• Using programs such as Google Analytics to compile regular performance reports.
• Write high quality and informative SEO content.
• The creation of on-site and off-site SEO strategies for clients in various industries.
• Occasionally contributing to the company blog and poster designs.
• Carrying out detailed keyword research according to the latest keyword strategies.
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM).
• Paying particular attention to any significant Google algorithmic changes.
• Optimizing copy and landing pages for search engine optimization
• Performing ongoing keyword research including discovery and expansion of keyword opportunities
• Researching and implementing content recommendations for organic SEO success
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Manage social media accounts and ad campaigns.

Job Responsibilities

• Proven SEO experience
• Proven SEM experience managing PPC campaigns on Google and Social Media campaigns
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics)
• Creative/Technical content writing.
• Sound knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM
• Bachelor or Master degree in a Quantitative, Test-driven field