Digital Marketing Specialist at National Lottery Nigeria

•  JOB OVERVIEW: 
• The ideal candidate will be responsible for managing digital marketing channels, planning and executing digital campaigns, determining target audience preferences, forecasting campaign responses, and assisting in the 
• formulation of strategies to build a lasting digital connection with players and customers. The ideal candidate will make informed digital marketing decisions to drive lead conversion and sales, MUST be resident in Abuja and available for a full-time onsite role.
•  

Key Responsibilties

Campaign Management: 

• Develop and manage digital marketing campaigns
• Plan and manage social media platforms. 
• Create and execute email-based marketing campaigns. 
• Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium. 
• Create anticipation around weekly live draws and increase visibility 
• Execute SMS marketing campaigns to engage and retain players/customers.

Content Creation and Optimization: 

• Develop compelling visual content for online campaigns. 
• Optimize content for the website and social networking channels such as 
• Facebook, Twitter, Instagram, Google Plus, and Google My Business. 
• Edit and post content, videos, graphics, and images on online sites. 
• Write Scripts for publications, and content calendars 
• Contribute to the company’s medium blog for on-page and off-page optimization. 
• Write compelling and engaging copy for various digital marketing materials. 
• Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products. 

SEO and Website Management: 

• Work on SEO (Search Engine Optimization) of website pages. 
• Track website traffic flow and provide internal reports regularly. 
• Optimize website performance to improve user experience and drive lead generation. 
• Conduct on-site and off-site analysis of players/customers across various platforms. 

Partnership & Relationship Building: 

• Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations. 
• Secure mutually beneficial partnerships and maintain strong connections with partners. 

Social Media and Community Engagement: 

• Manage the social media community and engage with the audience. 
• Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules. 
• Promote the brand’s products and services on various social media channels. 
• Optimize company pages with each social media platform to increase content visibility. 

Data Analysis and Reporting: 

• Prepare accurate reports on marketing campaign performance. 
• Evaluate important metrics that affect website traffic, service quotas, and target audience. 
• Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.Compile performance reports using Google Analytics. 
• Prepare and present monthly/quarterly reports to Management. 

Strategic Development: 

• Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers. 
• Brainstorm new and innovative growth strategies with the team. 
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities. 

Job Requirements 

• Bachelor's degree in Marketing, Communications, or a relevant field. 
• 4+ years of experience in digital marketing, experience in Gaming/Betting  Industry is an added advantage. 
• Resident in Abuja, and available for on-site job. 
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads,  email marketing, and social media. 
• Proficient in content creation, content calendar management, and content  marketing. 
• Ability to drive brand awareness and generate leads through various digital  channels. 
• Experienced community manager with excellent social media skills. 
• Strong copy-writing skills, and the ideal candidate must be tech-savvy 
• Proficient in executing SMS marketing campaigns. 
• Strong analytical skills and experience with web analytic tools such as Google  Analytic. 
• Excellent communication and teamwork skills.