Digital Marketing Specialist at Medbury Medical Services

Role Summary

• Medbury Healthcare Group is seeking a skilled and performance-driven Digital Marketing Specialist to lead and manage its digital marketing initiatives. 
• The ideal candidate will be responsible for planning, executing, and optimizing multi-channel digital campaigns to drive brand awareness, customer engagement, and lead conversion. 
• This role requires a strong understanding of digital platforms and data-driven marketing strategies.

Key Responsibilities

• Develop and execute integrated campaigns across email, SMS, social media, paid search, and display advertising.
• Manage the company’s online presence across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Optimize content for search engines (SEO) and improve organic search performance.
• Create, schedule, and monitor email and SMS marketing campaigns using automation tools.
• Drive targeted traffic and conversions through paid media platforms.
• Coordinate content marketing efforts including blogs, landing pages, and downloadable resources.
• Analyze campaign performance using digital analytics tools and report on key performance indicators.
• Ensure brand consistency across all digital touchpoints and stay current on platform trends and innovations.
• Manage marketing automation workflows to support lead nurturing and customer retention.

Key Performance Indicators (KPIs)

• Click-through and conversion rates
• Organic traffic and keyword ranking improvements
• Follower/subscriber growth on digital platforms
• Engagement and lead generation metrics.

Requirements
Education & Certifications:

• Bachelor’s Degree in Marketing, Communications, Digital Media, Business, or a related field.
• Relevant digital marketing certifications are an added advantage.

Professional Experience:

• Minimum of 4 years hands-on experience in digital marketing or a related role.
• Proven success in executing and managing campaigns across multiple digital platforms.
• Experience with marketing automation tools and digital advertising platforms.

Technical & Functional Skills:

• Strong knowledge of SEO, SEM, content marketing, email, SMS, and display advertising.
• Proficiency in tools such as Google Analytics, Meta Ads Manager, and SEO platforms.
• Basic understanding of HTML/CSS is a plus.
• Strong communication, copywriting, and analytical skills.

Behavioral Competencies:

• Detail-oriented with strong organizational and multitasking abilities.
• Creative thinker with a strategic mindset.
• Team player with excellent collaboration and communication skills.