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  • Posted: Apr 15, 2026
    Deadline: Apr 30, 2026
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  • So Fresh is Nigeria's number one premium healthy food brand, that provides fresh, good, clean nutrition and promote a healthy lifestyle. At So Fresh, we believe food should be fresh and close to nature as possible, hence we create fresh, tasty, yum, organic, nutritious and healthy food choices. We are big on quality, hygiene, freshness and excellent cu...
    Read more about this company

     

    Digital Marketing

    Role Summary

    • Drive the achievement of So Fresh marketing objectives through performance-driven digital marketing strategies
    • Increase So Fresh’s online visibility and awareness
    • Manage So Fresh’s marketing funnel and lead generation efforts
    • Planning and managing paid advertising campaigns (Google Ads, Meta, TikTok ads, YouTube, third-party delivery apps ads etc.)
    • SEO strategy and optimisation across the company's digital assets
    • A/B testing and continuous optimisation of digital campaigns
    • Tracking and reporting on campaign performance, ROAS, and conversion metrics.

    Job Responsibilities
    Performance Marketing & Ads:

    • Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
    • Campaign Management: Launch, manage, and optimize paid media campaigns across platforms like Google Ads, Facebook/Meta, TikTok, and LinkedIn
    • Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
    • Budgeting: Allocate and manage marketing spend to maximize Return on Investment (ROI).

    Online Visibility & SEC Management:

    • Optimizing So Fresh websites to rank higher on search engines, boosting brand credibility, and driving organic traffic
    • Strategy & Planning: Develop and implement comprehensive SEO content strategies, including keyword research, content mapping, and competitive analysis
    • Content Creation & Optimization: Write, edit, and optimize website content, landing pages, and blog posts for search engine visibility and user intent.

    Content Strategy:

    • Develop engaging online content including videos, graphics etc
    • Develop content for the website and regularly update with new and/or updated information
    • Develop, implement and manage a digital marketing plan, communicated to and approved by Management
    • Develop content for email marketing
    • Ensure digital marketing programs are designed in line with company-wide programs
    • Ensure that all deliverables of the Digital Marketing Team are in line with So Fresh digital brand strategy and personality.

    Email Marketing:

    • Manage all email marketing campaigns
    • Develop content and infographic for email marketing
    • Write clear marketing content to promote our products/services
    • Regularly update So Fresh customer and corporate mailing list via Odoo, mail orders, and according to outlets.

    Analytics & Reporting:

    • Tracking and reporting on campaign performance, ROAS, and conversion metrics
    • Perform data analysis of key metrics and related sales targets via the website, social media, email marketing, campaign, blog etc
    • Draw meaningful conclusions from activation/campaign data and identify potential opportunities for improvement
    • Forecast marketing campaign growth and return on investment
    • Prepare report on the effectiveness of marketing communications across all channels.

    Qualification & Requirements

    • BSc / BA in marketing, communications or relevant field
    • 2 - 3 years of digital marketing experience
    • Proven experience as a Digital Marketing Executive or in a similar role
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with performance marketing, including paid advertising and retargeting strategies
    • Experience with B2C digital marketing, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
    • Excellent power point skills
    • In-depth understanding of Inbound, Outbound and Influencer marketing
    • Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
    • Excellent interpersonal communication skills, both verbal and written
    • Strong storytelling and copywriting skills
    • Creativity and ability to conceptualize engaging content with different medium – graphics, videos, Reels etc
    • Experience with social media content creation tools like Canva, Inshot etc.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to So Fresh Neighbourhood Market on forms.gle to apply

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