Digital Marketing at So Fresh Neighbourhood Market

Role Summary

• Drive the achievement of So Fresh marketing objectives through performance-driven digital marketing strategies
• Increase So Fresh’s online visibility and awareness
• Manage So Fresh’s marketing funnel and lead generation efforts
• Planning and managing paid advertising campaigns (Google Ads, Meta, TikTok ads, YouTube, third-party delivery apps ads etc.)
• SEO strategy and optimisation across the company's digital assets
• A/B testing and continuous optimisation of digital campaigns
• Tracking and reporting on campaign performance, ROAS, and conversion metrics.

Job Responsibilities
Performance Marketing & Ads:

• Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
• Campaign Management: Launch, manage, and optimize paid media campaigns across platforms like Google Ads, Facebook/Meta, TikTok, and LinkedIn
• Data Analysis & Reporting: Monitor key performance indicators (KPIs) such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
• Budgeting: Allocate and manage marketing spend to maximize Return on Investment (ROI).

Online Visibility & SEC Management:

• Optimizing So Fresh websites to rank higher on search engines, boosting brand credibility, and driving organic traffic
• Strategy & Planning: Develop and implement comprehensive SEO content strategies, including keyword research, content mapping, and competitive analysis
• Content Creation & Optimization: Write, edit, and optimize website content, landing pages, and blog posts for search engine visibility and user intent.

Content Strategy:

• Develop engaging online content including videos, graphics etc
• Develop content for the website and regularly update with new and/or updated information
• Develop, implement and manage a digital marketing plan, communicated to and approved by Management
• Develop content for email marketing
• Ensure digital marketing programs are designed in line with company-wide programs
• Ensure that all deliverables of the Digital Marketing Team are in line with So Fresh digital brand strategy and personality.

Email Marketing:

• Manage all email marketing campaigns
• Develop content and infographic for email marketing
• Write clear marketing content to promote our products/services
• Regularly update So Fresh customer and corporate mailing list via Odoo, mail orders, and according to outlets.

Analytics & Reporting:

• Tracking and reporting on campaign performance, ROAS, and conversion metrics
• Perform data analysis of key metrics and related sales targets via the website, social media, email marketing, campaign, blog etc
• Draw meaningful conclusions from activation/campaign data and identify potential opportunities for improvement
• Forecast marketing campaign growth and return on investment
• Prepare report on the effectiveness of marketing communications across all channels.

Qualification & Requirements

• BSc / BA in marketing, communications or relevant field
• 2 - 3 years of digital marketing experience
• Proven experience as a Digital Marketing Executive or in a similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with performance marketing, including paid advertising and retargeting strategies
• Experience with B2C digital marketing, social media, Google AdWords, Keyword Planner, email marketing and SEO/SEM
• Excellent power point skills
• In-depth understanding of Inbound, Outbound and Influencer marketing
• Practical knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key business metrics
• Excellent interpersonal communication skills, both verbal and written
• Strong storytelling and copywriting skills
• Creativity and ability to conceptualize engaging content with different medium – graphics, videos, Reels etc
• Experience with social media content creation tools like Canva, Inshot etc.