Digital Marketing Officer at Westfield Consulting

Job Purpose

• Responsible for planning, implementing and monitoring the Bank’s digital marketing strategy in order to increase brand awareness and improve marketing efforts.

Key Responsibilities

• Developing and implementing a digital marketing strategy that aligns with the bank’s goals
• Conducting market research to identify marketing opportunities and negotiate media coverage
• Tracking the effectiveness of digital marketing efforts using various web analytics tools
• Collaborating with internal teams to create landing pages and optimize the user experience
• Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes
• Planning, executing, and measuring experiments and conversion tests
• Managing the redesign of the bank website and maintaining it, keeping it updated with engaging and relevant content
• Creating, scheduling, and analyzing all the digital campaigns and reporting on the results
• Overseeing the bank’s email marketing campaigns and sending out targeted emails to customers
• Managing the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels that may be deemed relevant

Requirements

• First degree in a numerate or business-related discipline
• Proven working experience in digital marketing
• Minimum of 3 years work experience in the digital marketing space with preferred experience within the Financial Services Industry

Knowledge:

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement