Digital Marketing Officer at Lifestores Pharmacy

About the job

• We are looking for a candidate who is analytical, focused on customer needs, well-organized, self-motivated, and commercially savvy.
• The ideal candidate assists in overseeing the internal and external marketing campaigns of Lifestores Healthcare.
• You will help create marketing strategies and campaigns  to maximize profits through the development of sales strategies that match consumer requirements as well as promote services, products and ideas.

Responsibilities

• Providing support in all aspects of marketing for Lifestores Healthcare brands and affiliates program
• Overseeing community management in all areas of social media management, content management, SMS and email marketing blast.
• Promoting the company's  brand online and creatively connecting with our target audience through various digital channels to drive growth.
• Assisting in leading Lifestores social media presence and supporting PR activities
• Designing artistic and engaging images consistent with Lifestores brand; designing promotional and communication materials
• Using insights and performance metrics to increase market penetration
• Carrying out customer surveys, interviews, and data collection; analyzing customer feedback and incorporating it into Lifestores marketing plan.
• Supporting with the implementation of below-the-line initiatives
• Managing any other initiative or task requested by management

Qualifications

• Bachelor’s degree in marketing, business or a related field
• 1-3 years of proven marketing experience preferably in an agency
• Marketing certifications
• Nice to have: experience at a fast growing startup
• Understanding of community experience i.e content creation, social media marketing, email marketing
• Analytical thinking and problem solving skills
• Excellent verbal and communications skills
• Good time management and organization skills
• Outcome- orientation, in terms of ensuring that marketing initiatives are executed & lead to sales growth; hands- on vs theoretical approach
• Hungry to learn and grow quickly