Digital Marketing Officer at Health Connect 24x7

Position Summary

• Work with the Marketing Manager to develop and maintain a marketing communications strategy to increase awareness of Health Connect’s services, engage existing clients and promote services to prospective clients.

Duties and Responsibilities

• Develop and execute digital marketing campaigns, including but not limited to SEO, SEM, PPC, social media, email marketing, retargeting campaigns and mobile marketing.
• Generate, edit, publish daily quality content, adopting varying content formats that builds good connections and encourages community to download Health Connect 24/7 app and use the services.
• Conduct extensive keyword research on high performing keywords and align blogpost content appropriately.
• Monitor, ensure compliance and report on SEO and web traffic metrics, according to best practices.
• Identify and collaborate with influencers, bloggers, and other partners to increase brand awareness and drive conversion.
• Manage all HC 24x7’s social media channels (LinkedIn, Facebook, Twitter, Instagram, Tiktok), communicate with followers on all social media pages,
• Analyse and report on the effectiveness of digital campaigns, providing insights and recommendations for optimization.
• Monitor and report on key competitors in the local market especially online.
• Monitor and stay up to date with industry trends, new digital marketing techniques, and technologies that can be leveraged to enhance marketing campaigns
• Perform other duties as assigned.

Job Requirements

• Candidates should possess a Bachelor's Degree / HND qualification.
• 3 - 6 years work experience.