Digital Marketing & IT Specialist at Onyx Beauty Hub

Role Summary

• The Digital Marketing & IT Specialist is responsible for driving online visibility, sales growth, and digital innovation for Onyx Beauty Hub.
• This role combines creative marketing execution with technical expertise, ensuring all digital platforms (website, ads, analytics, automation systems) function optimally and deliver measurable results.
• The ideal candidate is both a strategic thinker and a hands-on executor, with strong knowledge of digital tools, performance marketing, and web technologies.

Key Responsibilities

• Develop and execute data-driven digital marketing strategies aligned with brand goals.
• Plan and manage campaigns across Instagram, TikTok, Facebook, and Google Ads (Search, Display, YouTube).
• Drive traffic, engagement, and conversion optimization across all digital platforms.
• Identify new growth opportunities including SEO, influencer collaborations, and email funnels.
• Manage and maintain the company website (Shopify/WordPress or custom).
• Ensure website speed, mobile responsiveness, and SEO optimization are consistently maintained.
• Troubleshoot website issues and implement timely fixes.
• Integrate and manage tools such as payment gateways, CRM systems, and analytics platforms.
• Set up, monitor, and optimize paid advertising campaigns using Meta Ads Manager and Google Ads.
• Implement and manage tracking systems including pixels and tags for accurate performance measurement.
• Analyze campaign performance and provide weekly and monthly reports with actionable insights.
• Track key metrics such as ROI, customer acquisition cost, and conversion rates.
• Collaborate with the content team to create high-converting ad creatives, landing pages, and product storytelling content.
• Ensure all digital content aligns with the brand’s luxury positioning.
• Set up and manage email marketing campaigns and customer journey automation.
• Implement CRM systems for customer segmentation and retention strategies.
• Optimize product pages and overall e-commerce experience for higher conversions.
• Implement upsell, cross-sell, and cart recovery strategies.
• Recommend and implement new digital tools, automation systems, and emerging technologies.
• Stay updated with industry trends and continuously improve digital performance.

Required Qualifications

• Bachelor’s Degree in Marketing, IT, Computer Science, or related field
• 2–5 years experience in digital marketing (preferably in e-commerce or beauty industry)
• Strong knowledge of SEO/SEM, social media marketing, and paid advertising
• Technical skills in website management (Shopify/WordPress), Google Analytics, and Tag Manager
• Basic knowledge of HTML/CSS is an added advantage
• Experience with CRM and email marketing tools

Core Competencies:

• Analytical and data-driven mindset
• Strong technical troubleshooting skills
• Creativity with a luxury brand mindset
• Attention to detail
• Result-oriented and proactive
• Strong communication and collaboration skills

Preferred Attributes:

• Experience in beauty, hair, or luxury brands
• Understanding of customer behavior in premium markets
• Ability to merge aesthetics with performance marketing

Work Structure:

• Full-time role (Mondays - Saturdays), excepts holidays.