Digital Marketing GExecutive (Growth) at National Lottery Nigeria

JOB OVERVIEW:

We are seeking an experienced Digital Marketing Executive to join our dynamic marketing team at National Lottery Nigeria. This role involves managing digital marketing channels, planning and executing digital campaigns, determining target audience preferences, forecasting campaign responses, and assisting in the formulation of strategies to build a lasting digital connection with players and customers. The ideal candidate will make informed digital marketing decisions to drive lead conversion and sales.

KEY RESPONSIBILITIES

Campaign Management:

• Develop and manage digital marketing campaigns.
• Plan and manage social media platforms.
• Create and execute email-based marketing campaigns.
• Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium.
• Create anticipation around weekly live draws and increase visibility
• Execute SMS marketing campaigns to engage and retain players/customers

Content Creation and Optimization:

• Develop compelling visual content for online campaigns.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, and Google My Business.
• Edit and post content, videos, graphics, and images on online sites.
• Write Scripts for publications, and content calendars
• Contribute to the company’s medium blog for on-page and off-page optimization.
• Write compelling and engaging copy for various digital marketing materials.
• Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.

SEO and Website Management:

• Work on SEO (Search Engine Optimization) of website pages.
• rack website traffic flow and provide internal reports regularly.
• Optimize website performance to improve user experience and drive lead generation.
• Conduct on-site and off-site analysis of players/customers across various platforms.

Partnership & Relationship Building:

• Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
• Secure mutually beneficial partnerships and maintain strong connections with partners.

Social Media and Community Engagement:

• Manage the social media community and engage with the audience.
• Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.
• Optimize company pages with each social media platform to increase content visibility.

Data Analysis and Reporting:

• Prepare accurate reports on marketing campaign performance.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.
• Compile performance reports using Google Analytics.
• Prepare and present monthly/quarterly reports to Management.

Strategic Development:

• Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers.
• Brainstorm new and innovative growth strategies with the team.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Job Requirements

• Bachelor's degree in a relevant field.
• 4+ years of experience in digital marketing, experience in Gaming/Betting Industry is an added advantage.
• Resident in Abuja, and available for on-site job.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, and social media.
• Proficient in content creation, content calendar management, and content marketing.
• Ability to drive brand awareness and generate leads through various digital channels.
• Experienced community manager with excellent social media skills.
• Strong copy-writing skills, and the ideal candidate must be tech-savvy
• Proficient in executing SMS marketing campaigns.
• Strong analytical skills and experience with web analytic tools such as Google Analytics.
• Excellent communication and teamwork skills.