Digital Marketing Executive at StarTimes

Role purpose: 

• The Digital Marketing Executive shall be responsible for creating and implementing the company's online presence through digital marketing strategies like social media, SEO, email campaigns, and content marketing. The Digital Marketing Executive shall analyze data to inform strategy, manage campaigns, and work to increase brand visibility, engagement, and conversions like leads and sales.

Key Responsibilities:

• Strategy development: Formulating and executing digital marketing plans to meet business objectives
• Campaign management: Planning and running campaigns across various digital channels such as social media, email, and pay-per-click (PPC) advertising.
• Content creation: Writing and designing engaging content for social media posts, emails, blogs, and the company website
• Data analysis: Tracking, analyzing, and reporting on the performance of digital marketing activities using tools like Google Analytics to inform future strategies.
• Search engine optimization (SEO): Conducting keyword research and optimizing content to improve search engine rankings.
• Social media management: Managing and growing the company's presence on social media platforms.
• Collaboration: Working with other departments, such as sales and operations, to align marketing efforts with overall business goals.

Qualifications & experience:

• Bachelor’s degree in Mass Communication, Business, Marketing, Economics and other related fields.
• 3-5 years of experience of sales or marketing within the media industry
• Computer proficiency.

Required age 25 to 37 years of age.

Required skills

• Strong understanding of digital marketing and social media platforms.
• Proficiency in data analysis and reporting tools.
• Creative and analytical thinking.
• Excellent written and verbal communication skills.
• Ability to work under pressure and meet deadlines