Digital Marketing & Content Manager (with Design Expertise) at Salve Consulting Limited

Job Summary

• The Digital Marketing & Content Manager will lead digital campaigns, content creation, and design initiatives. This role requires expertise in marketing strategy, creative content development, social media management, and paid media campaigns, with a focus on improving engagement, reach, and conversions.

Key Responsibilities

Digital Marketing

• Develop and execute digital marketing campaigns across web, email, and social platforms
• Monitor analytics and performance metrics, translating insights into actionable improvements
• Oversee paid media campaigns and optimize ROI
• Track KPIs for engagement, conversions, and reach

Content Marketing

• Create and manage editorial calendars aligned with brand positioning
• Write and edit social media posts, newsletters, case studies, and campaign copy
• Collaborate with leadership and clinicians to translate complex ideas into accessible narratives

Graphic Design

• Design marketing collateral including pitch decks, one-pagers, infographics, and social media assets
• Maintain visual and brand consistency across all outputs

Collaboration & Compliance

• Work closely with IT and analytics teams to integrate campaigns with CRM and analytics systems
• Ensure data privacy and HIPAA compliance in all digital and content activities

Skills & Competencies

General Requirements

• Excellent communication skills (Verbal and Written)
• Excellent Excel knowledge
• Strong internet connectivity (mandatory)
• Personal device/laptop (mandatory)
• Strong computer literacy

Role-Specific Skills

• Proven experience in digital marketing, content creation, and graphic design
• Strong writing and editing skills
• Proficiency in design tools (Adobe Creative Suite, Canva, or equivalent)
• Knowledge of social media platforms, trends, and management tools
• Analytical skills to track performance and optimize campaigns
• Familiarity with SEO, marketing automation, and paid media campaigns
• Ability to work independently, manage priorities, and meet deadlines
• Understanding of healthcare and HIPAA compliance

Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Media, IT, or related field
• 2–4 years experience in digital marketing, content creation, or design (healthcare experience preferred)