Digital Marketing Assistant at Friska Farms Limited

Key Responsibilities

• Content Creation: Create SEO-optimized content for social media, blogs, and email campaigns to promote Friska products.
• Website Management: Update and maintain the WordPress website, ensuring it is functional and user-friendly.
• SEO Optimization: Conduct keyword research, optimize web pages, and implement SEO strategies to increase visibility.
• Paid Advertising: Set up, monitor, and optimize paid ad campaigns on Google, Facebook, and Instagram.
• Email Marketing: Assist in planning, creating, and executing email campaigns with list segmentation and performance tracking.
• Social Media Management: Schedule posts, monitor engagement, and respond to comments to grow Friska’s online community.
• Performance Analysis: Track key metrics like traffic, conversions, and ad performance, providing actionable reports.

Requirements

• Candidates should possess a Bachelor's Degree qualification with 2 - 3 years work experience.
• Proven experience with SEO tools (Google Analytics, Search Console, SEMrush, etc.).
• Proficiency in WordPress and familiarity with website management.
• Experience running paid ads on Google, Facebook, and Instagram.
• Strong content creation skills for digital platforms.
• Basic video and graphics editing skills
• Excellent analytical, communication, and organizational skills.
• Ability to work independently and meet deadlines.
• Prior experience in digital marketing or a related field is an advantage.