Digital Marketing and Social Media Lead (Beauty and Skincare) at SENCE Nigeria

RESPONSIBILITIES:

• Develop and execute a robust social media strategy aligned with overall marketing and business goals.
• Stay up-to-date with industry trends and emerging platforms to ensure the brand's presence is innovative and relevant.
• Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
• Plan and execute social media campaigns, promotions, and contests to increase brand visibility and engagement.
• Foster and nurture an active and engaged community across social media platforms.
• Create engaging and shareable content for various social media channels, including but not limited to text, image, and video content.
• Maintain a content calendar to ensure consistent and timely posting.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• A minimum of 2 years proven work experience in a similar role
• Proven experience as a social media manager or similar role.
• In-depth knowledge of social media platforms, trends, and best practices.
• Strong written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Analytical skills to interpret data and derive actionable insights.
• Proficiency in using social media management and analytics tools.
• Experience with paid social media advertising.
• Strong project management and organisational skills.