Digital Marketer at Yetroselane Couture

Job Brief

• The Digital Marketing Manager would be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.
• He/She would plan and execute all digital marketing strategies, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Job Responsibilities
Digital Marketing Strategy:

• Developing and executing the company’s digital marketing strategy
• Creating digital marketing activities calendar in line with the company’s marketing objectives, brand strategy and social media strategy

Website Management:

• Manage the e-commerce store by uploading pictures of new arrivals and removing out-of-stock items.
• Collaborate with internal teams to create landing pages and optimize user experience
• Updating WordPress plugins, APIs, and other website security features.
• Ensure the renewal of website hosting licensing fee and SSL certificates.

Search Engine Optimization:

• Updating website with blog contents
• Optimizing the Google MyBusiness account of the business
• Creating backlinks for the brand on the blogs of online fashion magazines and blogs
• Carrying out website indexing and mapping

Search Engine Marketing:

• Promoting products, services and content via digital channels (excluding social media), in a way that is consistent with the company’s brand and digital marketing strategy
• Managing a budget to be spent on promoting pay-per-click (PPC) advertising.

Creative Designs:

• Create still and motion graphic design contents with Adobe suits or Canva in line with the company’s brand strategy.
• Carrying out video editing, white board animation for specialized video contents.

Email Marketing:

• Automate and implement email marketing campaigns such as first-time buyer, newsletters, promotional offerings, etc.
• Plan, execute, and measure experiments and conversion tests
• Configure email personalization and ensure the segmentation of subscribers
• Plan, execute, and measure experiments and conversion tests

SMS Marketing:

• Implement SMS marketing campaigns
• Plan, execute, and measure experiments and conversion tests

Research:

• Identify trends and insights, and optimize spend and performance based on the insights
• Research competitors’ pricing and products

Stakeholder Mgt.:

• Collaborating with colleagues from across marketing departments to ensure branding is consistent
• Meet with clients and other stakeholders (such as the marketing manager. These meetings may involve pitching potential marketing campaigns.
• Set up shops with online retail channels such as Junmia, Konga and Amazon.

Reporting:

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Keeping track of data to identify and define audiences and also analysing the performance of the digital marketing strategies
• Prepare and present weekly and monthly reports to your supervisor.