Digital Marketer at Vi-M Professional Solutions

Job Summary

• The Digital Marketer will drive Vi-M’s online brand visibility and business lead generation through creative digital campaigns, SEO, and content marketing strategies.
• This role blends creativity with performance marketing and is key to business growth.

Key Responsibilities

• Design and execute multichannel digital campaigns (LinkedIn, Instagram, X/Twitter, Facebook).
• Create and manage original SEO-friendly content (blogs, videos, infographics, and newsletters).
• Plan and manage paid ad campaigns (Google Ads, LinkedIn Ads, Meta).
• Track digital KPIs and generate performance reports using tools like Google Analytics.
• Optimize website and landing pages for user engagement and lead capture.
• Collaborate with consulting teams to promote service offerings through storytelling and campaigns.
• Stay informed on the latest digital trends and tools.

Requirements

• B.Sc. in Marketing, Mass Communication, or related field.
• Minimum 3 years’ experience in digital marketing (preferably in a professional services setting).
• Proficiency in tools like Canva, Meta Business Suite, Mailchimp, Google Analytics, and SEO platforms.
• Strong visual and copywriting skills.
• Knowledge of lead funnels, audience targeting, and remarketing.