Digital Marketer (Social Media Marketing) at Kaiglo Stores Limited

Reporting to: Marketing Manager

Job Description

The marketing manager is in charge of planning and managing marketing campaigns that promote a company's brand, products, and services. Their duties include planning campaigns, analyzing metrics, and identifying trends. They typically have solid experience in art direction and social media.

A digital marketing officer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Digital marketers are in charge of driving brand awareness and lead sales and customer generation through all the digital channels -- both free and paid -- that are at a company's disposal. 

Duties of the Digital Marketer:

• Devising strategies to drive online traffic to the company’s website
• Tracking conversion rates and making improvements to the website
• Developing and managing digital marketing campaigns
• Utilizing a range of techniques to generate sales leads
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness.
• Managing the redesign of the company website
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Develop and manage digital marketing campaigns
• Manage organization’s website
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
• Track the website traffic flow and provide internal reports regularly
• Fix any error in online content and arrange webinars and webcasts
• Attend networking events and product launches
• Identify new digital marketing trends and ensure that the brand is in front of the industry developments
• Work on SEO of the website pages
• Edit and post content, videos, podcasts, and audio content on online sites
• Promote company’s product and services in the digital space
• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
• Creating and executing SMS, and email-based marketing campaigns
• Develop, implement, and manage marketing campaigns that promote the products and services of a company
• Enhance brand awareness in the digital space
• Drive website traffic and acquire leads
• Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools
• Conduct on-site and off-site analysis of clients in various industries
• Compile performances report using Google Analytics program
• Keep attention to the updates of Google’s Algorithm
• Contribute to the company’s blog for on-page and off-page optimization
• Conduct keyword research according to the latest keyword research strategies
• Build social media marketing strategy and execute it through competitive and audience research
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

Minimum Requirements

• A minimum of 5years+ of relevant experience in digital marketing preferred (social media marketing related)
• A degree from a recognized/ accredited university
• Proven track record of success in digital marketing role required especially with social media marketing (Instagram, Facebook, Twitter, LinkedIn, etc.). SEO EXPERT is an added advantage
• Experience in executing cohesive cross-channel content marketing campaigns & digital marketing skills strongly preferred
• Passionate about impactful email and digital marketing content
• Great customer service skills to increase users’ interactions
• Experience managing a comprehensive content calendar for several teams/groups
• Strong ability to be collaborative and team-minded
• Ability to clearly articulate priorities while incorporating data and learning into the decision-making process
• Ability to react to changing priorities based on sales trends and pivot quickly and effectively
• Willingness to roll up your sleeves and execute while also driving strategic planning and seeing the broader team vision
• Must have extensive computer skills
• Must have excellent communication skills, both verbal and written with a focus on accuracy, attention to detail, thoughtful and thorough preparation of documents and communications
• Must be a self-starter with the ability to work with teams in a fast-paced, goal-oriented environment.