Digital Marketer at Ruff n Tumble

Location: Ikeja, Lagos

Job Responsibilities

• Lead the planning and execution of the digital marketing strategies to promote the company’s services to customers.
• Plan, organize and manage all e-mail campaigns, digital campaigns and relevant creative content per the marketing calendar to drive traffic and increase conversions on the website.
• Manage online customer acquisition and retention programs including SEO, email, affiliate, and social marketing.
• Investigate, recommend and implement new enhancements that can increase revenue, and brand awareness and improve overall customer experience by analyzing the results of ongoing efforts.
• Responsible for meeting or exceeding marketing revenue targets and developing plans to make up for any shortfalls in revenue
• Use Google Analytics and other business tracking tools to make strategic and tactical recommendations. Benchmark, measure and analyze results of online and offline marketing initiatives such as e-mail campaigns, events, promotions, SEO marketing, affiliate program and future online marketing initiatives.
• Cooperate with the web developers to make necessary changes to the website if necessary
• Perform keyword research in coordination with the company’s business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Online seasonal campaign Idea generation and execution
• Online Stores partnership marketing idea generation and execution
• Online promotion content development
• Online Stores seasonal campaign budgeting
• Online Platform promotion research
• Online-based public relations communication

Desired Skills & Experience

• First Degree from a reputable higher institution
• Minimum of 5 years experience in a similar role
• Strong experience in google analytics and digital marketing analytics/reporting
• Must be commercially minded
• Experience working with campaign managers and marketing stakeholders to provide ideas & strategies
• Excellent verbal and written communication skills
• Strong Micro soft suite skill
• Excellent interpersonal and people skills
• Good problem-solving and decision-making skills
• Strong ability to pay attention to detail.