Digital Marketer / PR Executive at Pathway Advisors Limited

Job Summary

• The Digital Marketer is responsible for enhancing the digital visibility, brand reputation, and public image of Pathway Holdings Limited and its subsidiaries- Pathway Advisory Limited, Pathway Asset Management, and Fundbox Financial Services Limited. The role focuses on executing digital marketing initiatives, developing high-impact content, and supporting brand-building efforts across all online and offline communication channels.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and implement digital marketing plans to support brand awareness, product campaigns, investor education, and lead generation.
• Manage and optimize online advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Oversee SEO, SEM, and website optimization efforts to improve ranking and visibility.
• Design and manage email marketing campaigns, newsletters, and automated drip sequences.

Content Development

• Produce digital content including articles, blogs, infographics, campaign materials, newsletters, and marketing collaterals.
• Simplify complex financial and investment topics into clear, engaging content for diverse audiences.
• Collaborate with the Communications and Social Media teams to ensure consistency in messaging and branding across all platforms.

Brand & Reputation Management

• Assist in protecting and enhancing the corporate reputation of the Group and its subsidiaries.
• Conduct online sentiment analysis and monitor digital mentions of the brand.

Analytics & Performance Monitoring

• Track and report the performance of digital campaigns and PR activities.
• Analyze key metrics (traffic, leads, engagement, impressions, sentiment, conversions, etc.).
• Provide data-driven recommendations to optimize digital and PR strategies.

Stakeholder & Internal Communications Support

• Prepare communication materials for investors, partners, regulators, and clients.
• Support internal communications including group-wide updates, newsletters, and staff engagement content.
• Assist in organizing corporate events, webinars, and investor-related activities.

Collaboration & Cross-Functional Coordination

• Work closely with the Corporate Communications, social media, Marketing, and Business Development teams.
• Coordinate with external designers, media partners, digital agencies, and vendors where required.

Qualifications & Experience

• Bachelor’s degree in marketing, Communications, Mass Communication, Business, or related field.
• 3-6 years experience in digital marketing, PR, or corporate communications, preferably within investment, financial services, capital markets, banking, or fintech.
• Experience with digital marketing tools (Google Analytics, Email marketing platforms, Meta Business Suite, SEM tools).
• Familiarity with PR practices, media interactions, and corporate communication standards.
• Strong writing, editing, and storytelling skills.

Required Skills & Competencies

• Solid understanding of financial services marketing and regulatory communication guidelines.
• Excellent digital marketing skills (SEO, SEM, analytics, automation, paid ads).
• Strong PR and media relations skills.
• Exceptional writing and content creation abilities.
• Data-driven mindset with strong analytical skills.
• Creativity, attention to detail, and brand consistency.
• Ability to work in a fast-paced, corporate environment.
• High level of professionalism and discretion